The behavior of Facebook’s content sharing of youths in Thonburi district.
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Published:
Nov 16, 2019
Keywords:
Sharing Content Facebook
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Abstract
This research aims to know the behavior, of the youths living in Thonburi district, of Facebook’s content sharing. By employing the quantitative method, the data were collected from 476 samples via questionnaires. The result found that the behaviors in Facebook’s content sharing of theses youths are similar which were not influenced by the age and the level of use factors.
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How to Cite
ศรีเพ็ชร ส., & ศิริกายะ ศ. (2019). The behavior of Facebook’s content sharing of youths in Thonburi district. SIAM COMMUNICATION REVIEW, 18(2), 162–175. Retrieved from https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/225527
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Research Articles
References
ภาษาอังกฤษ
Bakshy, E., Hofman, J.M., Mason, W.A., & Watts, D.J. (2011). Everyone’s an influencer : Quantifying influence on Twitter. In Proceeding of the Fourth ACM International Conference on Web Search and Data Mining (pp.65-74). New York. NY: ACM.
Berger, J., & Milkman, K.L. (2010). Social Transmission and Viral Culture (Working paper)
Berger, J. (2011). Arousal Increases Social Transmission of Information. Psychological Science. 22,891-893
Berger, J., & Milkman, K.L. (2012). What makes Online Content Viral? Journal of Marketing Research, 49, 192-205
Boyd, D., Golden, S. & Lotan, G. (2010). Tweet, Tweet, Retweet : Conversational Aspects of Retweeting on Twitter. In HICSS 10 Proceeding of the 2010 43rd Hawaii International Conference on System Sciences (pp. 1-10). Honolulu, HI.
Cappella, J.N., Kim H.S., & Albarracín, D. (2015). Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics. Media Psychology, 18 (3), 396-424
Holton, A.E., Baek, K., Coddington, M., & Yaschur, C. (2014). Seeking and Sharing: Motivations for Linking on Twitter. Communication Research Reports. 31, 33-40.
Kümpel, A.S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks. Social Media + Society, 1(2).
McQuail, D. (1994). Mass Communication Theory (3rd ed.) London : SAGE Publications.
Ma, L., Lee, C.S., & Goh, D.H.L. (2014). Understanding news sharing in social media : An explanation from the diffusion of innovations theory. Online Information Review. 38, 598-615.
N.M. Downie & R.W. Heath. (1974). 188, Basic Statistical Methods (4th Edition). Harper & Row Publisher.
Rogers, E.M. & Shoemaker, F.F. (1972). Communication of Innovation: A Cross-Cultural Approach. 2nd Edition, The Free Press, New York. NY : Free Press.
Rogers, E.M. (2003). Diffusion of Innovation (5th ed.). New York, NY : Free Press.
Rudat, A., Berder, J., & Hesse, F.W. (2014). Audience design in Twitter- Retweeting Behavior Between Informational Value and Followers Interests. Computers in Human Behavior, 35,132-139.
Small, T.A. (2011). What the hashtag?. Information Communication & Society, 14,872-895
Weeks, B.E., & Holbert, R.L. (2013). Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship. Journalism & Mass Communication Quarterly. 90. 212-232
Yang. S.C., Chang, W.T., Hsiao, Y.T., & Chen, B.Y. (2014). The Effects of Perceived Value on Facebook Post Sharing Intention. In Proceedings of the 12th International. Conference on Advances in Mobile Computing and Multimedia (pp. 444-450). New York, NY : ACM.
ระบบออนไลน์
สำนักโรคเอดส์ วัณโรค และโรคติดต่อทางเพศสัมพันธ์ สำนักสื่อสารความเสี่ยงฯ กรมควบคุมโรค. (2562). กรมควบคุมโรค มอบหมายหน่วยงานในสังกัด เฝ้าระวังและติดตามสถานการณ์โรคซิฟิลิสอย่างใกล้ชิด หลังพบมีแนวโน้มเพิ่มสูงขึ้น. เข้าถึงได้จาก https://ddc.moph.go.th/th/site/newsview/view/5738
Brand Buffet. (2561). สถิติผู้ใช้ดิจิทัลทั่วโลก “ไทย” เสพติดเน็ตมากสุดในโลก-“กรุงเทพ” เมืองผู้ใช้ Facebook สูงสุด. เข้าถึงจาก https://www.brandbuffet.in.th/2018/02/global-and-thailand-digital-report-2018/
Marketingoops!. (2562). ล้วง Insight การใช้งาน “ดิจิทัล” ทั่วโลก 2019 “คนไทย” ใช้เน็ต 9 ชั่วโมงต่อวัน-มือถือมี 99 แอปฯ!!. เข้าถึงได้จาก https://www.marketingoops.com/reports/global-and-thailand-digital-trend-2019/
THUMBS UP ชุมชนของนักเรียนการตลาดตลอดชีวิต. (2562). สรุปพฤติกรรม!! การใช้งานอินเทอร์เน็ตคนไทยในปี 2561.เข้าถึงจาก https://thumbsup.in.th/2019/02/thailand-internet-user-profile-2018/
Bakshy, E., Rosenn, T., Marlow, C., & Adamic, I (2012). The Role of Social Network in In formation Diffusion. In Proceeding of the 21st International Conference on World Wide Web (pp. 519-528). New York. NY: ACM Retrieved from http://doi.org.10.1145/2187836.2187907
Choudhury, M.D., Sundaram, H., John, A., Seligman, D.D., & Kelliher, A. (2010) “Birds of a Feather”: Does User Homophily Impact Information Diffusion in Social Media? (CORR, abs/1006.1702) Retrieved from http:22arxive.org/abs/1006.1702
Dafonte-Gomez, A. (2018). Audience as Medium : Motivations and Emotions in News Sharing. International Journal of Communication. 12,2133-2152. http://ijoc.org
Rosengard, D., Tucker – McLaughlin, M. & Brown, T. (2014). Students and social news. How College Students Share News Through Social Media. Electronic News, 8, 120-137. Retrieved from http://doi.org/10.1177/1931243114546448
Susarla, A., Gh, J.H., & Tan, Y. (2012) Social Network and the diffusion of user – generated Content: Evidence from YouTube. Information Systems Research, 2323-41. Retrieved from http://doi.org/10/1287/isre.1100.0339
Bakshy, E., Hofman, J.M., Mason, W.A., & Watts, D.J. (2011). Everyone’s an influencer : Quantifying influence on Twitter. In Proceeding of the Fourth ACM International Conference on Web Search and Data Mining (pp.65-74). New York. NY: ACM.
Berger, J., & Milkman, K.L. (2010). Social Transmission and Viral Culture (Working paper)
Berger, J. (2011). Arousal Increases Social Transmission of Information. Psychological Science. 22,891-893
Berger, J., & Milkman, K.L. (2012). What makes Online Content Viral? Journal of Marketing Research, 49, 192-205
Boyd, D., Golden, S. & Lotan, G. (2010). Tweet, Tweet, Retweet : Conversational Aspects of Retweeting on Twitter. In HICSS 10 Proceeding of the 2010 43rd Hawaii International Conference on System Sciences (pp. 1-10). Honolulu, HI.
Cappella, J.N., Kim H.S., & Albarracín, D. (2015). Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics. Media Psychology, 18 (3), 396-424
Holton, A.E., Baek, K., Coddington, M., & Yaschur, C. (2014). Seeking and Sharing: Motivations for Linking on Twitter. Communication Research Reports. 31, 33-40.
Kümpel, A.S., Karnowski, V., & Keyling, T. (2015). News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks. Social Media + Society, 1(2).
McQuail, D. (1994). Mass Communication Theory (3rd ed.) London : SAGE Publications.
Ma, L., Lee, C.S., & Goh, D.H.L. (2014). Understanding news sharing in social media : An explanation from the diffusion of innovations theory. Online Information Review. 38, 598-615.
N.M. Downie & R.W. Heath. (1974). 188, Basic Statistical Methods (4th Edition). Harper & Row Publisher.
Rogers, E.M. & Shoemaker, F.F. (1972). Communication of Innovation: A Cross-Cultural Approach. 2nd Edition, The Free Press, New York. NY : Free Press.
Rogers, E.M. (2003). Diffusion of Innovation (5th ed.). New York, NY : Free Press.
Rudat, A., Berder, J., & Hesse, F.W. (2014). Audience design in Twitter- Retweeting Behavior Between Informational Value and Followers Interests. Computers in Human Behavior, 35,132-139.
Small, T.A. (2011). What the hashtag?. Information Communication & Society, 14,872-895
Weeks, B.E., & Holbert, R.L. (2013). Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship. Journalism & Mass Communication Quarterly. 90. 212-232
Yang. S.C., Chang, W.T., Hsiao, Y.T., & Chen, B.Y. (2014). The Effects of Perceived Value on Facebook Post Sharing Intention. In Proceedings of the 12th International. Conference on Advances in Mobile Computing and Multimedia (pp. 444-450). New York, NY : ACM.
ระบบออนไลน์
สำนักโรคเอดส์ วัณโรค และโรคติดต่อทางเพศสัมพันธ์ สำนักสื่อสารความเสี่ยงฯ กรมควบคุมโรค. (2562). กรมควบคุมโรค มอบหมายหน่วยงานในสังกัด เฝ้าระวังและติดตามสถานการณ์โรคซิฟิลิสอย่างใกล้ชิด หลังพบมีแนวโน้มเพิ่มสูงขึ้น. เข้าถึงได้จาก https://ddc.moph.go.th/th/site/newsview/view/5738
Brand Buffet. (2561). สถิติผู้ใช้ดิจิทัลทั่วโลก “ไทย” เสพติดเน็ตมากสุดในโลก-“กรุงเทพ” เมืองผู้ใช้ Facebook สูงสุด. เข้าถึงจาก https://www.brandbuffet.in.th/2018/02/global-and-thailand-digital-report-2018/
Marketingoops!. (2562). ล้วง Insight การใช้งาน “ดิจิทัล” ทั่วโลก 2019 “คนไทย” ใช้เน็ต 9 ชั่วโมงต่อวัน-มือถือมี 99 แอปฯ!!. เข้าถึงได้จาก https://www.marketingoops.com/reports/global-and-thailand-digital-trend-2019/
THUMBS UP ชุมชนของนักเรียนการตลาดตลอดชีวิต. (2562). สรุปพฤติกรรม!! การใช้งานอินเทอร์เน็ตคนไทยในปี 2561.เข้าถึงจาก https://thumbsup.in.th/2019/02/thailand-internet-user-profile-2018/
Bakshy, E., Rosenn, T., Marlow, C., & Adamic, I (2012). The Role of Social Network in In formation Diffusion. In Proceeding of the 21st International Conference on World Wide Web (pp. 519-528). New York. NY: ACM Retrieved from http://doi.org.10.1145/2187836.2187907
Choudhury, M.D., Sundaram, H., John, A., Seligman, D.D., & Kelliher, A. (2010) “Birds of a Feather”: Does User Homophily Impact Information Diffusion in Social Media? (CORR, abs/1006.1702) Retrieved from http:22arxive.org/abs/1006.1702
Dafonte-Gomez, A. (2018). Audience as Medium : Motivations and Emotions in News Sharing. International Journal of Communication. 12,2133-2152. http://ijoc.org
Rosengard, D., Tucker – McLaughlin, M. & Brown, T. (2014). Students and social news. How College Students Share News Through Social Media. Electronic News, 8, 120-137. Retrieved from http://doi.org/10.1177/1931243114546448
Susarla, A., Gh, J.H., & Tan, Y. (2012) Social Network and the diffusion of user – generated Content: Evidence from YouTube. Information Systems Research, 2323-41. Retrieved from http://doi.org/10/1287/isre.1100.0339