Motivation and Factors in Determining to Present the Smog and Wildlife Problems of Local Newspaper Reporters in Chiang Mai and Chiang Rai

Abstract

The purposes of this study were 1) to study the motivation of the local newspaper reporters on the presentation of local newspaper contents on the issue of smog and wildfire, and 2) to study the motivation and factors in determining to present the smog and wildlife problems of local newspaper.  The samples for this research were local newspaper reporters in Chiang Mai and Chiang Rai. The research was conducted using a qualitative method.  The data was collected via in-depth interview of 8 local newspaper reporters in Chiang Mai and Chiang Rai.

The study showed the motivation of the local newspaper reporters in Chiang Mai and Chiang Rai on the presentation of the smog and wildfire problems as followed: 1) awareness in the duty of the mass media, 2) self-esteem, 3) responsibility in assigned duties, and 4) appreciation from the society. The factors in determining to present the smog and wildfire problems of local newspapers in Chiang Mai and Chiang Rai were as followed: 1) policy, 2) news components, 3) readers, 4) attitudes of local newspaper editors / owners, and 5) environmental factors.