The Image of Thai Beauty Pageants through Miss Universe Thailand Contest’s Answers

Abstract

The purpose of this article is to study the image of Thai beauty pageants through MUT contest’s answers. The data were collected from 41 texts of MUT contests’ answers in final rounds from 2015 to the present, 25 video clips of experts’ analysis from live broadcasts on T-Pageant Page and Pageant Insiders Page and participation in live shows. The research found that there are four beauty pageant’s images which appeared on the 41 studied texts: (1) The image of social worker (2) The image of empowered woman (3) The image of positive thinking woman and (4) The image of Thai cultural preservationist with different ways of using words that represent their images.