Communication strategies and knowledge management (KM) to conserve and promote cultural heritage, traditional knowledge and the Royal Projects in Thailand

Main Article Content

Sasiphan Bilmanoch
John R. Merrick

Abstract

Socio-economic change, the importance of tourism in the national economy and need for more sustainable strategies to address many emerging environmental problems have combined to increase interest in cultural heritage and traditional practices in Thailand. The benefits of Knowledge Management (KM) systems, to prevent loss of implicit data or tacit experience, are summarised; in addition, the major physical and environmental processes as well as political and social challenges to conserving heritage and traditional knowledge are explained.  The innovative use of multiple new technologies to adequately record and analyse these qualitative, nuanced data is emphasised.


As an extensive network of established projects related to cultural and traditional activities, the Royal Projects have immense national value and can be used as a model to indicate how the collection and utilisation of heritage and traditional information might be enhanced – within existing administrative structures and institutions. Suggestions for possible future improvements include: upgrading Knowledge Management systems at all project data repositories, with emphases on data collection techniques, data integrity and system connectivity; re-assessing existing written records, with a view to developing new working diagrams, animated graphics or other aids that demonstrate functions, mechanisms, processes and outputs more clearly;  increasing co-operation and resource sharing between projects (or departments or investigative groups); encouraging new data recording /analysis programs, incorporating multiple gathering / analytical techniques from the start to provide usable online information more rapidly, for public use; progressively integrate all Royal Project KM systems into a network of information hubs, enhancing device connectivity both between projects and other end-users; and extend the Royal Project KM network, by increased interaction with other cultural information hubs.

Article Details

How to Cite
Bilmanoch, S. ., & Merrick, J. R. . (2022). Communication strategies and knowledge management (KM) to conserve and promote cultural heritage, traditional knowledge and the Royal Projects in Thailand. SIAM COMMUNICATION REVIEW, 21(2), 8–27. Retrieved from https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/262346
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