The Development of Motion Graphics Media for Public Relations Petchara Prajomklao Scholarship of King Mongkut's University of Technology Thonburi

Abstract

This project was aimed to 1) develop a motion graphics media for public relations Petchara Prajomklao Scholarship of  King Mongkut's University of Technology Thonburi, 2) assess the quality of motion graphics for public relations, Petchara Prajomklao Scholarship of  King Mongkut's University of Technology Thonburi 3) evaluate the perception of  the samples and 4) evaluate the satisfaction of the sample through the motion graphics media for public relations Petchara Prajomklao Scholarship of King Mongkut's University of Technology Thonburi. The tools which were used in this study, were consisted of 1) a motion graphics media for public relations Petchara Prajomklao Scholarship of King Mongkut's University of Technology Thonburi 2) quality evaluation form for content and presentation media 3) perception assessment form and 4) satisfaction assessment form. The samples were conducted by a purposive sampling method from high school students of Naluang School in the amount of 30 people who participated in the activity of ETM202 course. The result of evaluation form content and presentation media experts total of 6 persons was analysed by statistics mean and standard deviation. The study indicated that the evaluation by experts in the quality assessment of content was at a good level ( = 4.42, S.D. = 0.62). The results of the evaluation of the quality of the presentation media were at a very good level ( = 4.70, S.D. = 0.38). The results of the perception assessment of the samples were at the highest level ( = 4.51, S.D. = 0.55). And the satisfaction assessment results of the samples were at the highest level ( = 4.50, S.D. = 0.52). Therefore, The motion graphics for public relations Petchara Prajomklao Scholarship of King Mongkut's University of Technology Thonburi can be used with quality.