An effectiveness measurement of Brand Awareness and Participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos)

Abstract

         This paper aims to investigate an effective measurement of Brand Awareness and participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos). There are two main objectives, the first objective is to study the performance of using Facebook and Instagram to create brand awareness and engagement. The second objective is to explore the customers’ need regarding online advertising platforms in order to implement an acceptable plan and improve future sales for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos). This study used an experimental method to collect data from the Facebook Fan Page (Charya.studio) and Instagram (Charya.studio) to assess the performance of the advertising campaign. Specifically, two advertising campaigns with a total of eight posts were produced.

The result showed that different types of online advertising campaigns lead to varied campaign goals, which can be classified as brand awareness and engagement with the brand through Facebook fan page. Understanding the target customers is essential for creating an effective campaign because each consumer has distinct tastes. Images, videos, and subtitles are critical components in building brand visibility and interaction on digital platforms. Furthermore, they will play important roles in future profit generation.