Product Design Based on the Cultural Identity of the Mon Ethnic Group to Enhance Income for Elderly in the BCG Economy-Driven Economic Recovery and Foundation Project Post-COVID-19 (U2T for BCG), Samae Dam, Bang Khun Thian, Bangkok.

Abstract

This academic paper was prepared to evaluate the success of the project’s performance in product design based on the cultural identity of the Mon ethnic group to enhance income for elderly in the BCG economy-driven economic recovery and foundation project post-COVID-19 (U2T for BCG), Samae Dam subdistrict, Bang Khun Thian district, Bangkok to summary the results of the evaluation of satisfaction in “Mon clothes”, the evaluation of participation of Tao De Xin Si elderly club and operating trend with gathering both quantitative and qualitative information from key stakeholders

The study found that ex-ante evaluation with the process of focus group discussion, leading to a way of creating works with the cooperation of (1) Tao De Xin Si elderly club (2) faculty of communication arts design team, Siam University and (3) U2T for BCG field data collection team who develop the cultural identity of the Mon ethnic group and emphasis on the preservation of arts and culture of breast cloth to design the “Mon clothes”. 

On-going evaluation shows the highest satisfaction with the results of the “ Mon clothes “ products in the topic: the product is in accordance with the needs of the elderly club, the average score is 4.56. Followed by the most satisfied with the design issue, the product can attract attention, the average score is 4.44. The 3rd is the issue of advertising media is beautiful and worth buying, the average score is 4.32 that indicates the satisfaction of the product results that can attract the attention of the eyes meets the needs and have interesting advertising media. The aspect of participation of the elderly the most in the topic of satisfaction in the price of the product average score 4.34, followed by assessing the participation of project participants the most in terms of participation in making recommendations. to correct and develop an average score of 4.30 and The 3rd is the issue of satisfaction in income from production. the average score is 4.28. 

Evaluation after project implementation (Ex-post Evaluation) About Operation Trends, the most in the topic the production of products for further distribution, average score 4.20, followed by a trend in the issue. An average score of 4.06 for the elderly of Tao De Xin Si elderly club’s able to develop their careers to produce new products. Pushing the product to be desired and accepted as a product of the Bang Khun Thian district, an average score of 4.02 from the conclusion of this assessment. For extend the project to drive the economy and society after COVID with the BCG economy (U2T for BCG) of Samae Dam Subdistrict, Bang Khun Thian District, Bangkok to be sustainable. Faculty of Communication Arts Siam University will continue to design products for elderly based on the identity of the Mon ethnic community in the next academic year.