Identity Design Branding to promote creative tourism based on local cultural ecology in Lad E-Tan Island community, Nakhon Pathom province

Abstract

The article titled "Designing Identity for Creative Tourism Promotion Based on Local Cultural Environment in Koh Lat E-Taen Community, Nakhon Pathom Province" discusses the design aspect of the research project "Creating a Brand for Promoting Creative Tourism Based on Local Cultural Environment in Koh Lat E-Taen Community, Nakhon Pathom Province." This project is funded by the Science, Research, and Innovation Promotion Fund for the fiscal year 2022. The objectives of this research are: 1) to study the local cultural characteristics of Koh Lat E-Taen community in Nakhon Pathom province, 2) to analyze the components of local cultural characteristics related to brand creation in Koh Lat E-Taen community in Nakhon Pathom province, and 3) to design a "brand" to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.

The tools used for this research employ qualitative research methods, using in-depth interviews to gather data for analysis from local experts regarding the community's needs. The information obtained from the analysis is then used as a guideline for creating a brand to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.

The tools used for this research employ qualitatiThe research results found that: 1) The prominent local culture of the community is the area of Koh Lat E-Taen, which has abundant natural resources, an agricultural lifestyle, and convenient transportation near Bangkok. Additionally, there is the Klong Phi Suea Community Lifestyle Museum, a local agricultural museum that serves as a personal collection of knowledge related to the area. 2) Designing the Koh Lat E-Taen community brand to communicate with target groups utilizes the unique characteristics of the community, which include agricultural products such as pomelos, the identity of the canals and waterways that are intertwined with life, and the personal identity of Uncle Panom. All of these elements have been incorporated into the design of the Koh Lat E-Taen community brand, including logos, identity patterns, and symbolic cartoons, so that the community can use them in various activities.ve research methods, using in-depth interviews to gather data for analysis from local experts regarding the community's needs. The information obtained from the analysis is then used as a guideline for creating a brand to promote creative tourism based on the local cultural environment in Koh Lat E-Taen community, Nakhon Pathom province.