Guidelines for improving YouTube channel efficiency with YouTube Studio tools: YouTube channel case study: BAR BE KARN

Abstract

This study focused on improving the performance of a YouTube channel, known as “BAR BE KARN”.  Its objectives were to optimize the visibility and popularity of this YouTube channel through the use of various tools and strategies available on YouTube Studio (Effective reach ads (bumper ad Skippable in-stream ads or use a combination of multiple formats), Google Ads ads (Google keywords), non-skippable stream ads and frequency format ads) This study, specifically, comprised three main targets of studying YouTube tools and strategies, evaluating these tools and strategies, and developing such tools and strategies. In other words, it aimed at studying various tools and strategies available on YouTube Studio that provided the best performance 1) in order to enhance the performance of the     BAR BE KARN YouTube channel, 2) evaluate audience metrics and engagements in this sampled YouTube channel, and 3) propose directions to improve this sampled YouTube channel’s performance and performance.  Repeatedly, the BAR BE KARN YouTube channel was employed as this study’s case study and the tools and strategies available on YouTube Studio were analyzed.      

From studying the BAR BE KARN YouTube channel and YouTube Studio analytics, the findings revealed that the insights received from the analytics were highly valuable for improving the YouTube channel performance. All of the four ad formats were effective in increasing the number of views.  Google Ads (Google Keywords), also known as search ads provided the most effective performance. It was followed by Bumper Ads, Skippable Ads, and In-Stream Ads).  The directions for improving the YouTube channel’s performance were that various tools and strategies including TrueView, In-Stream Ads, Bumper Ads, and the like should be used because these types of formats could help segment and define target audiences and optimize visibility.  Also, video optimization could be generated       by using relevant keywords by putting these keywords in video titles, descriptions, and tags so that videos could appear in search results.  And, the most important factor in getting more views was to create high-quality, engaging content responding to viewers’ needs.