Design of Public Relations Media Through Augmented Reality Technology on Smartphones of the Master of Communication Arts Program in Innovative Communication Administration, Kasem Bundit University

Abstract

The objectives of this research study are to 1) design and develop a augmented reality technology application via smartphones to promote the Master of Communication Arts Program in Innovative Communication Administration, Kasem Bundit University 2) Evaluate the quality of augmented reality technology applications via smartphone which developed and 3) assess satisfaction with the developed augmented reality technology application through smartphone which developed. The sample group used in this study consisted of 6 experts and 30 students using purposive sampling. The tool used was a augmented reality technology application via smartphone to promote the Master of Communication Arts Program in Innovative Communication Administration, efficiency evaluation form and satisfaction evaluation form. Statistics used include mean and standard deviation.

The research results found that the results of evaluating the efficiency of augmented reality technology applications via smartphones by experts has an average of 4.56, at the highest level.  And the results of the evaluation of students' satisfaction with augmented reality technology applications via smartphones had an average of 4.27, which is at a high level.

Therefore, it can be concluded that the developed augmented reality technology application via smartphone,  is appropriate to use to promote the Master of Communication Arts Program in Innovative Communication Administration, Kasem Bundit University.