The Development of a Digital Content Set on the Online Platform for Public Relations A Television Series “Emergency Couple”

Abstract

The purposes of this research were 1) To develop a digital content set on the online platform for public relations  a television series “Emergency Couple” by True Digital Group 2) To evaluate the quality of digital content developed 3) To evaluate the perception of the sample group , and 4) To assess the satisfaction of the sample group towards a digital content on the online platform for public relations a television series “Emergency Couple”. The tools used in the research were 1) A set of digital content on the online platform for public relations a television series “Emergency Couple” 2) Quality assessment form 3) Sample perception assessment 4) Satisfaction assessment form of the sample group. The sample group used in this study included people who liked the Tiktok channel “TrueID”, which was obtained from simple random sampling, who were willing and voluntary to cooperate as volunteers for the sample of 50 people. The research results had developed a set of digital content on the online platform for public relations a television series "Emergency Couple" by True Digital Group. This included a total of 3 sets of infographic album posts and 20 short video clips. The results of which were evaluated by experts found that the content quality assessment result was at a very good level ( = 4.79, SD = 0.41). The presentation media quality assessment result was at a very good level ( = 4.75, SD = 0.44). The perception of the sample group was at the highest level ( = 4.61, SD = 0.60) . And the satisfaction evaluation result of the sample group was at the highest level ( = 4.72, SD = 0.49). Therefore, the digital  content on the online platform for public relations a television series “Emergency Couple” developed could be used practically.