Develop Ppoduct and Pacagung from Local Identity of NONG KHAO, KANCHANABURI

Abstract

This research aims to find Develop and show the identity of the Ban Nong Khao community. The Hundred Colored Loincloths, The famous village of Tha Muang district, Kanchanaburi. The objectives were 1) to study the identity of Ban Nong Khao community 2) to design product packaging of Ban Nong Khao community to show the community identity and create an image for the community. The samples in the research were divided into 3 groups as follows : The first group consisted of 50 people who were not related to Ban Nong Khao community by using research tools. was a questionnaire evaluating a prototype of a loincloth pattern. The second group was a population group of 50 people in the Ban Nong Khao community and the general public. This According to the research results, the identity of the Ban Nong Khao community can be divided into 2 types ; Tangible identity is Loincloth, Wat Intharam and Ban Nong Khao Museum, and Intangible identities is Belief in grandmothers and Traditions in the local way of life. Started to develop products from the integration of Lai Ta Kau. The identity pattern of weaving loincloth, Nong Khao, matched The Design Cult. Weaved as a prototype of new Loincloths : De Stijl Loincloth, Pop Art Loincloth and Psychedelic Loincloth. More than other cult loincloths with a score of 4.78, this cult De Stijl Loincloth was used as the main material for lifestyle Product development. The category of home decoration products is The Contemporary Khit Pillows. and The Multi-Purpose Cushion. Pillow Khit scored the highest overall satisfaction rating at 4.65 and the Multi-Purpose Cushion scored the highest overall satisfaction rating at 4.48. Packaging design for both loincloth and lifestyle products, item by bringing a tangible identity is pattern from loincloth, and the color scheme from the Ban Nong Khao Museum building is a guideline for the development of new packaging. The packaging for the loincloth product received the highest overall satisfaction rating of 4.72, The Contemporary Khit Pillows packaging received the highest overall satisfaction rating of 4.48, and The Multi-Purpose Cushion packaging received a high overall satisfaction rating score of 4.49.