การพัฒนาผลิตภัณฑ์ โดยใช้วัสดุเศษหินอันเกิดจากกระบวนการผลิต ครกหินเพื่อการส่งเสริมการพัฒนาผลิตภัณฑ์ เศรษฐกิจ สังคม คุณภาพชีวิต และการใช้ทรัพยากรธรรมชาติให้เกิดประโยชน์สูงสุด (กรณีศึกษา ชุมชนบ้านไร่ศิลาทอง ต.พิชัย อ.เมือง จ.ลำปาง) 1

Abstract

This research is to study about bringing remaining waste
rock materials from production of rock mortar, to be used by using
guidelines in design and creating, to develop these remaining waste
rock materials to be processed as interesting house decoration products
and to continue from unvaluable waste rock to be used suitably.
This research has objectives to develop product, brand and packaging
product for products developed from waste rock materials in rock
mortar production process having quality and economic value, including
study about attitude towards satisfaction of people towards prototype
product of Silapa under the concept of marketing mix (4Ps). The result
from the research is to design and develop 30 formats of products.
The work pieces are divided into 6 groups of products including, candle
sticks, pen holders, soap trays, picture mounts, chopstick holders and
small flower pots.
Regarding study on attitude of people's satisfaction towards
prototype products of Silapa under the concept of marketing mix (4Ps)
surveyed by collecting information from sample groups who visit
work pieces and exhibitions for showing work pieces and interested
people, total 550 people, it was found that :
- Attitude towards product of Silapa (Product), there is positive
attitude in much level towards products ( =3.99); the issue that
sample groups agreed the most was the issue of Silapa which can
develop to be product adding economic value to the community
( =4.21)- Attitude towards suitable price of product (Price), in the issue
of appropriate price of goods from evaluation of sample groups, it
was found that group of product of small flower pots had mean of
the highest product price at 111.05 Baht per one piece. Groups of
product of chopstick holder had mean of the lowest product price at
68.64 Baht per one piece.
- Attitude towards Product Distribution Channel (Place) : From
evaluation of product distribution channel, it was found that places
that there should be product distribution places in three first levels
as follows: 1) tour attractions including Wat Phra That Lampang Luang,
Jae Sorn Waterfall, the Elephant Conservation Center, Doi Farang
National Park, Mae Moh, Kad Kongda, Ceramic Center and Chuang
Nakhon, etc. 2) Giftshops and souvenir shops, Lampang province;
3) Selecting department stores in Lampang Province, for example,
Seri Department Store, Lotus, Big C, Makro, Central.
- Attitude towards marketing promotion (Promotion), there
are total three issues, as follows : 1) advertisement of products
through media; there is finding that the first three levels, including :
radio programs, local newspaper and internet, respectively; 2) content
that should have public relations, there is finding that the first three
levels, including, public relations regarding reflection of local wisdom,
public relations on using of products for benefit and public relations
of using of resources wisely, respectively; 3) marketing promoting and
stimulating, there is finding that 59.1 per cent of sample group give
the opinion that there shall be promotion regarding the matter that
there are the most premium products or goods.