Content Analysis of ASEAN News of Bangkok Biz, Khao Sod and Post Today

Abstract

The purposes of this research were to investigate the coverage of ASEAN news publicized variously by the three Thai mainstream newspapers: Krungthep Turakij, Khao Sod, and Post Today, and to examine their diverse forms of ASEAN reporting as well as to detect the defects of the news presentation. This study required the analysis of the content found in the news headline and the in-depth interview with each ASEAN news editor from the three different publishers. The result pointed out that the main problems of the coverage were the ambiguity of news report and the ASEAN aims and purposes could have been more thoroughly covered. Additionally, the news publishers failed to motivate people to prepare for the changes in politics, security, society and culture of ASEAN nations which are geographically different. There was also a lack of giving awareness of being truly an ASEAN community.