Suan Sunandha Rajabhat University’s Image among Students

Abstract

The aim of this study was to investigate the Suan Sunandha Rajabhat University’s image among students and the correlation between the university’s image and the media exposure of students to the university. This study was conducted on the quantitative research and the questionnaires were used to collect data from 360 people of the sample group. The research methodology employed a questionnaire whilized as quantitative method. The t-Test, ANOVA, and Pearson’s Product Moment Correlation Coefficient were used to examine the hypotheses. The result showed that the Suan Sunandha Rajabhat University’s image among students was in the “rather true” level of the questionnaire scale in all aspects measured. The aspects that gain the utmost average in each image: 1) Image of the university in terms of that the university was the number one Rajabhat University; 2) Image of managing the instructional supplies, buildings and venue in terms of promoting Thai art and tradition; 3) Image of curriculum, instructions, and students in terms the qualification of students and graduates. The findings also revealed that students with different gender and from difference faculties had different views on the Suan Sunandha Rajabhat University’s image, at significant level .05. There was no significant difference in year of study. The media exposure has positive correlation with the Suan Sunandha Rajabhat University image at a statistically significant level .01.