Factors Relates to Consumer Purchasing Decisions of Dietary Supplement Products Certified by the Food and Drug Administration (FDA)

Abstract

The objectives of this research were to study the correlation between (1) demography and the decision making to purchase dietary supplement products which were certified by FDA, (2) type of social network, social network usage time and the decision making to purchase dietary supplement products which were certified by FDA, (3) social media tools and the decision making to purchase dietary supplement products which were certified by FDA,  and 4) demography and opened mind to use the marketing communication tools for social media. 400 persons, who had used dietary supplement products which were certified by FDA, were asked to answer the questionnaires. The research results showed that there were correlation,  0.05 level of significant, between (1) age, education background, career and the decision making to purchase dietary supplement products which were certified by FDA, (2) type of social network, social network usage time and the decision making to purchase dietary supplement products which were certified by FDA, (3) social media tools and the decision making to purchase dietary supplement products which were certified by FDA,  and (4) demography and opened mind to use the marketing communication tools for social media.