My Mom Asks Me to Love Pink: The Compliance Strategies Used in Family Communication
Keywords:
Compliance Strategies, Social Learning Theory, Pink, Family CommunicationAbstract
This paper discusses two communication theories, compliance strategies and social learning theories, to describe family and peer communication that reinforces each author to like a particular color. It was found that these two theories could help to describe the family communication for both, the first and second author. The compliance strategies that parents use to persuade their children (first two authors) to like or dislike some color are pregiving, attributing positive feelings, showing positive esteem and threatening. Moreover, an additional item, that is firstly founded in this paper, is “attributing to others’ feelings,” which helps to contribute to the knowledge in the area of communication. This finding also helps to direct other scholars to concern more about the studies in the field of family communication, its communication patterns might be different from other contexts and provide another way to look at the existing theories.
References
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Wadhwani, R., & McMahon, D. J. (2012). Color of low-fat cheese influences flavor perception and consumer liking. Journal of dairy science, 95(5), 2336-2346.
Walters, J., Apter, M. J., & Svebak, S. (1982). Color preference, arousal, and the theory of psychological reversals. Motivation and emotion, 6(3), 193-215.
Weisgram, E. S., Fulcher, M., & Dinella, L. M. (2014). Pink gives girls permission: Exploring the roles of explicit gender labels and gender-typed colors on preschool children's toy preferences. Journal of Applied Developmental Psychology, 35(5), 401-409.
Wong, W. I., & Hines, M. (2015). Effects of gender color-coding on toddlers’ gender-typical toy play. Archives of sexual behavior, 44(5), 1233-1242.
Zellner, D. A., Bartoli, A. M., & Eckard, R. (1991). Influence of color on odor identification and liking ratings. The American Journal of Psychology, 104(4), 547-561.
Amatyakul, S., & Polyorat, K. (2016). Brand personality. Executive Journal, 36(2), 89-101.
Arunrangsiwed, P. (2013). The Effects of Website for Temples in Bangyai and Bangkruay District on Thai Tourist Attractions. In The 5th International Science, Social Science, Engineer and Energy Conference 2013 (pp. 207-211). Kanjanaburi, Thailand: Suan Sunandha Rajabhat University.
Arunrangsiwed, P., Bunyapukkna, P., Ounpipat, N., & Inpayung, P. (2018). Wannabe Effect: The Study of Wishful Identification and Prosocial Media Effect. Manuscript submitted to an academic conference.
Arunrangsiwed, P. & Pasomsat, M. (2016). The evolution of Disney fairy tales: A meta-review of past studies. Suan Sunandha Rajabhat University Journal of Management Science, 3(1), 53-71.
Auimanachai, N. (2017). Video content with viral marketing. Executive Journal, 37(2), 22-28.
Bakker, I., van der Voordt, T., Vink, P., de Boon, J., & Bazley, C. (2015). Color preferences for different topics in connection to personal characteristics. Color Research & Application, 40(1), 62-71.
Bandura, A., & Walters, R. H. (1977). Social learning theory (Vol. 1). Englewood Cliffs, NJ: Prentice-hall.
Čavoški, S., & Markovic, A. (2015). Analysis of customer behaviour and online retailers strategies using the agent-based simulation. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 77, 13-24.
Erdner, S. M., & Wright, C. N. (2018). The Relationship Between Family Communication Patterns and the Self-Efficacy of Student-Athletes. Communication & Sport, 6(3), 368-389.
Guilford, J. P., & Smith, P. C. (1959). A system of color-preferences. The American Journal of Psychology, 72(4), 487-502.
Guohua, Z. (2015). Analysis of graphic design and color application in tourism advertising. In The 2015 International Conference on Social Science and Technology Education. Sanya, China.
Hurlbert, A. C., & Ling, Y. (2007). Biological components of sex differences in color preference. Current biology, 17(16), R623-R625.
Kelly, L., Keaten, J. A., Cynthia, F., Duarte, I. B., Hoffman, P., & Michels, M. M. (2002). Family Communication Patterns and the Development of Reticence. Communication Education, 51(2), 202–209.
Khan, Z., & Habibullah, I. (2017). The Ukrainian conflict and options for conflict resolution. Journal of European Studies, 33(1), 16.
Koerner, A. F., & Fitzpatrick, M. A. (2002). Toward a theory of family communication. Communication theory, 12(1), 70-91.
MacElveen, P. (1978). Social networks. Clinical practice in psychosocial nursing: Assessment and intervention. New York: Appelton-Century-Crofts.
Madden, T. J., Hewett, K., & Roth, M. S. (2000). Managing images in different cultures: A cross-national study of color meanings and preferences. Journal of international marketing, 8(4), 90-107.
Madrigal, R. (1995). Cognitive and affective determinants of fan satisfaction. Journal of leisure research, 27(3), 205-207.
Marwell, G., & Schmitt, D. R. (1967). Dimensions of compliance-gaining behavior: An empirical analysis. Sociometry, 30, 350-364.
Miller, K. S., Kotchick, B. A., Dorsey, S., Forehand, R., & Ham, A. Y. (1998). Family communication about sex: What are parents saying and are their adolescents listening?. Family planning perspectives, 30(5), 218-235.
Navarro, R., Martínez, V., Yubero, S., & Larrañaga, E. (2014). Impact of gender and the stereotyped nature of illustrations on choice of color: Replica of the study by Karniol (2011) in a Spanish sample. Gender Issues, 31(2), 142-162.
Phakdiburut, W. (2017). Innovation communication for corporate brand management of Thai commercial bank: A case study of the Siam Commercial Bank Public Company Limited. Executive Journal, 37(1), 36-44.
Pinthapataya, S. (1999). Human behavior and self-development. Bangkok: Psychology and Guidance Program, Faculty of Education, Suan Sunandha Rajabhat University.
Racey, C., Franklin, A., & Bird, C. M. (2018). The processing of color preference in the brain (European Research Council project). Retrieved from http://dx.doi.org/10.1101/361006
Raut, V. P. (2017). An analytical view on color influencing consumer: paper advertisement-a study in Pune region. International Journal of Engineering Development and Research, 5(4), 554-558.
Richardson, B. (2004). New consumers and football fandom: The role of social habitus in consumer behaviour. Irish Journal of Management, 25(1), 88.
Srisontisuk, S. (2007). Social and culture of local community. Bangkok: SE-ED.
Suteetorn, B. (2017). Conflict and interpersonal conflict resolution. Executive Journal, 37(1), 54-67.
Tamminen, K. A., Gaudreau, P., McEwen, C. E., & Crocker, P. R. (2016). Interpersonal emotion regulation among adolescent athletes: A Bayesian multilevel model predicting sport enjoyment and commitment. Journal of sport and exercise psychology, 38(6), 541-555.
Wadhwani, R., & McMahon, D. J. (2012). Color of low-fat cheese influences flavor perception and consumer liking. Journal of dairy science, 95(5), 2336-2346.
Walters, J., Apter, M. J., & Svebak, S. (1982). Color preference, arousal, and the theory of psychological reversals. Motivation and emotion, 6(3), 193-215.
Weisgram, E. S., Fulcher, M., & Dinella, L. M. (2014). Pink gives girls permission: Exploring the roles of explicit gender labels and gender-typed colors on preschool children's toy preferences. Journal of Applied Developmental Psychology, 35(5), 401-409.
Wong, W. I., & Hines, M. (2015). Effects of gender color-coding on toddlers’ gender-typical toy play. Archives of sexual behavior, 44(5), 1233-1242.
Zellner, D. A., Bartoli, A. M., & Eckard, R. (1991). Influence of color on odor identification and liking ratings. The American Journal of Psychology, 104(4), 547-561.
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Published
2018-12-26
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Chaloemboon, J., Arunrangsiwed, P., & Utapao, K. (2018). My Mom Asks Me to Love Pink: The Compliance Strategies Used in Family Communication. Journal of Mass Communication Technology, RMUTP, 3(2), 72–80. retrieved from https://so05.tci-thaijo.org/index.php/jmctrmutp/article/view/251856
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