The Relationship between the Marketing Mix and the Customer Satisfaction of Laundry Service in Sao Thong Hin Subdistrict Municipality, Nonthaburi Province

Abstract

This research aimed to study impact of demographic factors on laundry service and the relationship between marketing mix and satisfaction of laundry service. Sample group were 400 laundry service customers resided in Sao Thong Hin Sub District Municipality, Nonthaburi. Questionnaire was a gathering information tool. Collected data was analyzed by Frequency Distribution, Percentage, Mean, Standard Deviation, t-Test, One-Way ANOVA and Pearson Correlation. The results shown that: 1) Customers expressed high-scale on every marketing mix, staff, places, processes, prices, service quality, physical factors of services, and marketing promotions, respectively. 2) Customers gave the highest satisfaction on staff service especially the attentive to details. 3) Customer education levels affected satisfaction level on inside and outside cleanliness of the shops. Customer occupation did vary satisfaction on the guarantee of loss and damaged garments. 4) Marketing mix factors, services, price, places, marketing promotions, staff, processes, and physical aspects of services did affect satisfaction of customers of laundry services.