The Analysis on Ecotourism Promotional Media

Abstract

This research aimed to analyze the content and communication method embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi Province. This research was qualitative research utilizing semiotics and concepts concerning tourism along with the in-depth analysis of the phenomena in the areas under study as the research framework. The research focused on analyzing the meaning of signs appearing in the five media types chosen as the study objects. The finding reveals that the contents embedded in tourism-promoting media contained two main factors – the variety of tourist attractions and the agricultural way of life. Both results showed that the excitement related to tourism, mainly using media to publicize tourism attractions. Communicative methods appearing in the tourism-promoting media came up in 4 modes – paradigmatic communication resulting from using small parts to communicate simultaneously, metonymic communication using a particular part to represent the whole, binary opposite conveying the meaning of two exclusively different things, and intertextuality-based communication through which the cues of old signs were used to build up value the new context.