Public Relations Guidelines Through Online Social Media Facebook to Recognize Image of Ministry of Defence

Abstract

The purpose of this research was to study an approach of public relations guidelines through Facebook online social media to recognize the image of the Ministry of Defence. The qualitative research methodology with elaborated in-depth interview data was collected from the person of the Ministry of Defence in Public Relations. We analyzed published online content on the Facebook Page “Office of the Permanent Secretary for Defence”. The contents shown on the Facebook page are categorized into 1) the content produced by the Office of the Permanent Secretary for Defence, 2) mass media content, and 3) other online media. The criteria of contents chosen for uploading to the Facebook Page will be considered useful for protecting the monarchy, fostering harmony and security within the country, reflecting the image of engagement, military expertise and prominence, organization approaches, and social issues respectively. In the promotion and development of the public relations system, it is necessary for the Ministry of Defence to develop human resources, technology equipment, management, and budget allocation to develop modern, fast, accurate, on-time, and up-to-date online social media which creates the decent image of Ministry of Defence to gain trustworthiness, confidence, and collaboration from the public.