Development of Video Content for Public Relations Company Profile of Whiteline Activation Company Limited using Simon Sinek’s Golden Circle Storytelling Technique

Abstract

The purposes of this research were 1) to develop and evaluate the quality of and the video content for public relations company profile using Simon Sinek’s Golden Circle storytelling technique 2) to evaluate the perception of the sample 3) to evaluate the satisfaction of the sample towards the video content for public relations with the company profile. The research tools include the video content for public relations company profile of Whiteline Activation Company Limited using Simon Sinek’s Golden Circle storytelling technique, the quality assessment form, the perception assessment form, and the satisfaction assessment form. Data were collected by purposive chosen from a sample of 30 current Whiteline Activation Company Limited employees who have worked for more than 1 year and were willing to answer the questionnaires. The result of development was 1 clip of video content for public relations company profile of Whiteline Activation Company Limited using Simon Sinek’s Golden Circle storytelling technique with 3 minutes long. The results of the evaluation by experts found that there was the content quality assessment result at a good level (= 4.38, S.D. = 0.58), the media presentation quality assessment was at a very good level (= 4.61, S.D. = 0.50), the result of sample’s perception was at the highest level (= 4.70, S.D. = 0.58), and the result of sample’s satisfaction was at the highest level (= 4.62, S.D. = 0.57). Therefore, the developed media can be used with high quality.