The Development of Digital Content in the form of Album Post for Public Relations the Jeans Brand

Abstract

The purposes of this research were to 1) develop and assess the quality of digital content  in the form of  album post for public relations the jeans brand, 2) to evaluate the sample perception and 3) to evaluate the sample satisfaction towards digital content developed according to the ADDIE Model . The research tools include 1) digital content  in the form of  album post for public relations the jeans brand 2) the quality of content and media presentation assessment form 3) the perception assessment form 4) the satisfaction assessment form. Collected data from the sample group, who were the followers of the Facebook page named Panti By TBY Jeans ( For learning ) by purposive chosen from 30 followers. Digital content in the form of  album post  for public relations the jeans brand, which developed 6 post albums. The result of the expert assessment found that the content quality assessment result was at a very good level ( = 4.91 S.D. = 0.11). The result of the media quality assessment was at a very good level ( = 4.92, S.D. = 0.05). The result of sample perception was at the highest level ( = 4.96,S.D. = 0.16) . And  the satisfaction from the sample was at the highest level ( = 4.80, S.D. = 0.10). It could be concluded that the developed digital content could be used for public relalions with quality.