Development of Video Content Media Designed by Focusing on Corporate Identity for Public Relations on Online Platform Regarding Student Dress Code, King Mongkut’s University of Technology Thonburi

Abstract

The purposes of this research were 1) to develop and evaluate the quality 2) to evaluate the perception of the sample group 3) to evaluate the satisfaction of the sample group towards the video content media designed by focusing on corporate identity for public relations on online platform regarding student dress code of King Mongkut’s University of Technology Thonburi. The research tools included video content media designed by focusing on corporate identity for public relations regarding student dress code, a quality assessment form, a perception assessment form, and a satisfaction assessment form. Data were collected by simple random sampling from a sample of 50 students of members who followed Facebook page to promote discipline among KMUTT students in King Mongkut's University of Technology Thonburi and were willing to answer the questionnaires. The result of development was a 4 minutes long video clip focusing on corporate identity for public relations on online platforms regarding student dress code of King Mongkut’s University of Technology Thonburi, comprising 4 subparts. The results of the evaluation by experts showed that the content quality assessment scored at a very good level ( = 4.79, S.D. = 0.66), the media presentation quality assessment scored at a very good level ( = 4.58, S.D. = 0.43), the result of sample’s perception scored at the highest level ( = 4.82, S.D. = 0.58), and the result of sample’s satisfaction also scored at the highest level ( = 4.84, S.D. = 0.39). Therefore, the developed media can be used effectively and with be launched in the second semester of 2023 academic year.