Information Literacy Behaviors for Low Carbon Tourism in Kanchanaburi

Abstract

This research aimed to study and compare the information literacy behavior for low-carbon tourism of the tourists in Kanchanaburi province by studying types of traveling, duration of stay, purposes of traveling, and activities performed during the trip. The sample group consisted of 400 Thai tourists in Kanchanaburi in 2023 obtained by convenience sampling.
A questionnaire was used to gather the information. The statistics used were percentage, mean, standard deviation, t-test, and F-test. The results revealed that the tourists possessed a high level of information literacy behavior for low-carbon tourism in all aspects. The highest level was the ability to collect and use information, followed by the ability to know information needed, and the ability to access information. The tourists with different travel styles; solo traveler and group traveler, had different information literacy behaviors with statistical significance at .05. Solo traveler had higher information literacy behavior than group traveler. The tourists with different duration of stays had significantly different information literacy behaviors at .05. The one - day traveler had higher information literacy behaviors than those who stayed overnight. The tourists with different purposes of travelling had significantly different information literacy behaviors at .05. The leisure tourists had higher information literacy behaviors than the gastronomic tourists. The tourists with different travel activities had significantly different information literacy behaviors at .05. The tourists whose travel activities were health tourism, leisure tourism, historical tourism, and ecotourism had higher information literacy behaviors than those whose travel activities were religious and cultural tourism.