THE IMPACT OF WECHAT USAGE ON INFORMATION SHARING AMONG CHINESE SECONDARY STUDENTS
DOI:
https://doi.org/10.60101/mmr.2024.271171คำสำคัญ:
Stimulation-Organism-Response Model, WeChat, Information Communication, Self-Disclosure, Perceived Pleasure, Information Sharingบทคัดย่อ
This research investigates the impact of WeChat usage on information sharing behavior among secondary students in China, with a specific focus on analyzing the direct and indirect effects of information communication and self-disclosure on information sharing. Furthermore, it compares these impacts to the role of perceived pleasure during information exchange. The study employs quantitative data analysis based on collected sample responses. Preliminary findings indicate that both information communication and self-disclosure have a direct influence on information sharing, which is slightly stronger than their indirect influence through perceived pleasure. Surprisingly, the results suggest that perceived pleasure does not significantly determine how information communication and self-disclosure affect information sharing. Additionally, the influence of self-disclosure on information sharing surpasses that of data obtained through sample collection responses.
These findings enhance our understanding of how Chinese secondary students utilize and engage with digital communication platforms such as WeChat, providing implications for educators and policymakers aiming to promote effective behaviors related to information sharing. Future studies may explore additional mediating factors' roles and examine broader academic outcomes resulting from the use of digital communication platforms.
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