Main Article Content
Nowadays business competition is directed towards product innovation and innovative in procedures coupled with stressing low costs but high profits. This process is the development of those with
cognitive powers whereby organizations will utilize knowledge, skills, and creativity in developing value-added products and services to enhance competitive business advantage in consonance with labor skill standard of personnel development to accommodate the movement towards the realization of Thailand 4.0. This change in economic structure combines mobilizing creativity and innovative technology with the
development of high value services. The change involves moving from a condition of labor with low-level skills to a condition of highly-skilled labor displaying knowledge and expertise. The advent of innovative
products and innovative procedures requires taking into consideration marketing, technology, and employment factors. All of these directly and unavoidably affect the economic environment. In order to expand business, businesses must make adjustments, so that knowledgeable and competent personnel can pave the way to advancement. Economic growth depends on a window of opportunity in the aspect of management. This is considered a challenge to organizations in the aspects of fostering innovation, developing human capital, building relationships with customers, while operationally emphasizing excellence and the building of business sustainability.
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