Diversity of Community Cultural Heritage in Muang Takua Pa Municipality, Phang Nga Province, to Upgrade the Guidelines of Tourism Management

Abstract

This article presents a study of the cultural heritage and proposes guidelines for tourism management in the Takua Pa municipality area, Phang Nga province. Two communities, namely, Talat Yai Community and Senanuch Rangsan Community, were selected for data collection using qualitative research methods. An in-depth interview was held with 12 participants and a focus group discussion was organized with 5 articipants. In addition, non-participant observation was also conducted. The data were analyzed, categorized, and interpreted. The results were summarized using descriptive stastistics. The research results are as follows. 1) diversity of cultural heritage is divided into tangible and intangible forms. It is related to ethnic groups and the former prosperity of mining resulting in the existence of a way of life in terms of architecture, temple, dress, tradition, festivals, etc. The distinctive characteristics of historical places through the transfer of thinking skills are passed on from generation to generation through the spirit of the community. 2) the interaction of local people in the community and their appreciation of the community history lead to ideas for managing cultural heritage sites through the design of tourism guidelines in which the past constitutes an element of the design of tourism program activities to promote the creative economy for the community and appropriate technology is used for the sustainable storage of cultural heritage in the area.