Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue- Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province

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Patcharin Bunnoon
Ladda Thongtang
Taksuriya Madsa
Amarin Suntiniyompakdee

Abstract

This research article aimed to (1) Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue - Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province, and (2) compare the personal factors of the foreign tourists towards the food routes the Chue-Chang community as a tourist attractions. The data were collected from 384 foreign tourists who came to visit the Chue-Chang community during the Vegetarian Festival. The instrument used in the research is a questionnaire. Data was analyzed using statistics as Percentage, Mean, Standard Deviation, t-test, and variance analysis. The results were as follows. (1) The overall satisfaction of the foreign tourists was at a high level, (2) the overall behavior of the foreign tourists was also at a high level. (3) comparison of satisfaction and behavior of foreign tourists on Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue - Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province based on personal factors found that 1) age of tourists, 2) average monthly income, 3) education levels, and 4) occupation differences were statistically different at the significance level of 0.05. The suggestions form the can be applied for sustainable tourism planning in including tourisms activities presenting cidentity of Songkhla development to attract common tourisms who are interested and planning to travel to Songkhka in the future.

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