Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue- Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province

Main Article Content

Patcharin Bunnoon
Ladda Thongtang
Taksuriya Madsa
Amarin Suntiniyompakdee

Abstract

This research article aimed to (1) Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue - Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province, and (2) compare the personal factors of the foreign tourists towards the food routes the Chue-Chang community as a tourist attractions. The data were collected from 384 foreign tourists who came to visit the Chue-Chang community during the Vegetarian Festival. The instrument used in the research is a questionnaire. Data was analyzed using statistics as Percentage, Mean, Standard Deviation, t-test, and variance analysis. The results were as follows. (1) The overall satisfaction of the foreign tourists was at a high level, (2) the overall behavior of the foreign tourists was also at a high level. (3) comparison of satisfaction and behavior of foreign tourists on Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue - Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province based on personal factors found that 1) age of tourists, 2) average monthly income, 3) education levels, and 4) occupation differences were statistically different at the significance level of 0.05. The suggestions form the can be applied for sustainable tourism planning in including tourisms activities presenting cidentity of Songkhla development to attract common tourisms who are interested and planning to travel to Songkhka in the future.

Article Details

How to Cite
Bunnoon, P. ., Thongtang, L. ., Madsa, T. ., & Suntiniyompakdee, A. . (2021). Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue- Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province. Parichart Journal, 34(1), 42–58. Retrieved from https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/234834
Section
Research Articles

References

National Statistical Office. (2019). Statistics of Foreign Tourists Visiting Thailand 2009 – 2018. Retrieved November 3, 2019, from http://statbbi.nso.go.th/staticreport/page/sector/th/17.aspx. (In Thai)

Tourism Authority of Thailand. (2019). Situation of Tourism in August 2019. Bangkok: Thailand. (In Thai)

World Economic Forum. (2019). Travel & Tourism Competitiveness Report 2019. Geneva: Switzerland.

Best Living Taste Bangkok. (2019). Thailand’s Tourism Boom Receives 38 Million Tourists from the 4th Largest Tourist Attraction in the World. Retrieved November 2, 2019, from https://www. bltbangkok.com/CoverStory. (In Thai)

Ministry of Tourism and Sports. (2019). Tourism economic review. Bangkok: Thailand. (In Thai)

Chill Market. (2019). 10 Provinces in Thailand that Have the Most Tourism Income. Retrieved January 8, 2020, from https://www.chillpainai.com/scoop/10936/.

Strauss, G., & Sayles, L. R. (1960). Personal the human problems of management. New Jersey: Prentice-Hall.

Morse, N. C. (1953). Satisfactions in the White Collar Job. Michigan: University of Michigan Press.

Thongsawas, S. (2016). Malaysian tourists behavior and satisfaction of cultural tourism in Songkhla Province. Panyapiwat Journal, 8(3), 112–121. (In Thai)

Jussapalo, S. (2017). The expectation and satisfaction of tourists toward the tourism products of Songkhla Province. Suddhiparitad Journal, ปีที่ ฉบับที่ 28–54. (In Thai)

Poltanee, I., & Boonphetkaew, U. (2018). Foreign tourist satisfaction on potential of tourist attractions at Pa-ngan Island in Surat Thani Province as a guideline to promote sustainable tourism. Journal of Southern Technology, 11(1), 13–20. (In Thai)

Phimon, C. (2007). Tourism market planning and development. Kasetsart University Bangkok: Publisher Kasetsart University. (In Thai)

Maslow, A. H. (1970). Motivation and personality. New York: Harper and Row.

Good, C. V. (1973). Dictionary of Education. 3rd ed. New York: McGraw-Hill.

Tourism Authority of Thailand. (2017). Food on the Move. Retrieved November 2, 2019, from http://www.etatjournal.com/web/menu-read-tat/menu-2017/menu-12017/762-12017-food-on-the-move (in Thai)

Boniface, P. (2003). Tasting tourism: Travelling for Food and Drink. Aldershot: Ashgate.

Long, L. M. (2004). Culinary tourism. Lexington, KY: The University Press of Kentucky.

Rand, G. E. Du., & Heath, E. (2006). Towards a Framework for Food Tourism as an Element of Destination Marketing. Current Issues in Tourism, 9(3), 206-234.

Suanpang, P., & Faculty. (2017). Gastronomic tourism.Tourism Economic Review, 6, 38-45.

Kapook.com. (2020). Vegetarian festival. Retrieved April 16, 2020, from https://hilight.kapook.com/view/29017.

Sanook. (2015). 6 Legends vegetarian festival. Retrieved April 16, 2020, from https://www.sanook.com/travel/1396641/.

Sri, M. (2000). Vegetarian festival. Bangkok: Rungreang Printing.

Amarin Printing and Publishing. (2019). The history of the vegetarian festival that is passed on through the gastronomic culture. Retrieved April 16, 2020, from https://goodlifeupdate.com/healthy-body/116976.html.

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (2nd ed). New York: Holt, Rinehart and Winston.

Likert, R. (1967). “The method of constructing and attitude scale”, reading in attitude theory and measurement. New York: Wiley & Son.

Worakham, P. (2013). Education research. 6th ed. Maha Sarakham: Taksila Printing. (In Thai)

Cronbach, Lee. J. (1990). Essentials of psychological testing. 5th ed. New York: Harper & Row.

Best, J. W. (1970). Research In Education. (2nd ed). Englewood Cliffs, New Jersey : Prentice Hall.

Wongleedee, K., Jariyachamsit, S., & Surarak, O. P. (2011) Satisfactions of marketing factors that make American tourists choose to revisit Thailand. Research and Development journal, 3, 14–23. (In Thai)

Chunping, Z. (2015). Chinese tourists behaviour and satisfaction with their Visit to Pattaya, Chon Buri Province. Research Report. Bangkok: North Bangkok University. (In Thai)

Vajrapanti, S. (2009). Cultural Related Attitude and Behavior of Overseas Tourist Staying at Khao San Area. Thesis. Master of Arts. Bangkok: Chulalongkorn University. (In Thai)

Kaewkalyaya, V., & Sirasirirusth, J. (2017). Guidelines for cultural tourism Promotion and development of foreigner tourists in Rattanakosin Island, Bangkok. Suan Dusit Graduate school Academic Journal, 13(2), 201–215.

Sangkapan, J., Boonprakarn, K., Wangbenmat, C., Remegio, K., & Atimatmaitree, A. (2016). Tourist satisfaction towards Klong Hae Floating Market, Hat Yai District, Songkhla Province. Journal of Management Sciences, 33(1), 25-50.

Sanarinkham, S., Sutthipisan, S., & Fuangkaew, C. (2014). Behavior and travel patterns of international tourists visiting Chiang Rai Province. Journal of Management Science Chiangrai Rajabhat University, 9(1), 61-79. (In Thai)

Phetprakong, J., Maksri, T., Jaruphan, C., Lenchuang, R., Wongput, A., & Sirichote, O. (2018) Tourists’ Motivations for Traveling in Muang District, Songkhla Province. Parichat Journal. 31(special), 178-184. (In Thai)

Niramansakul, P. (2011). Thailand’s tourism destination’s traveling behavior, information exposure, brand image perception, and brand equity acceptance. Bangkok: University of the Thai Chamber of Commerce.