Published: 2021-03-17

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Editorial

Editorial

Asst. Prof. Dr. Phatchalin Jeennoon

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Research Articles

Lives of Prostitutes in Hat Yai before the Tourism Boom (before 1977)

Sarut Petchsakunwong

1-24

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Causal Factors of Agricultural Community Enterprise Groups Management in Sakon Nakhon Province Affecting Adoption of the Sufficiency Economy Philosophy on Internal Management of Group Members

Jakret Mettathamrong, Somchad Deeudom, Wannida Sareekham

25-41

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Satisfaction and Behavior of Foreign Tourists during the Vegetarian Festival in Food Routes of Chue- Chang Community, Tourist Affractions at Hat Yai District in Songkhla Province

Patcharin Bunnoon, Ladda Thongtang, Taksuriya Madsa, Amarin Suntiniyompakdee

42-58

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Personal Factors and Service Quality Affecting Household Customers’ Positive and Negative Perspectives of Hatyai Provincial Waterworks Authority, Songkhla Province

Narueban Yamaqupta, Nuchsara Pringviriya, Chanatip Kanchit

59-75

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Digital Marketing Communication of Shopee that influence The Consumer Decision Process

Sutawan Vapeevuttikorn, Chuenjit Changchenkit

76-88

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Cost Focus Strategy Using Value Chain and Market Planning Capability Affecting Operational Efficiency of Small and Medium-sized Enterprises in Thailand

Chanthima Phromket, Kanokkan Vichasilp

89-102

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The Influence of Data Integration and Supply Chain Integration on Supply Chain Responsiveness of Automotive Parts Manufacturer at The Eastern Industrial Estate

Muklunta Termsri

103-118

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The Locality within the Nation State - the Nation State within Locality: Coordination and Connection between Local Consciousness and State Ambition in the Southern Cremation Volumes, 1910s-1940s

Pornchai Nakseethong

119-137

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Consumer Behavior towards Primary Medical Supplies in the Ppandemic. Case Studies of the Covid-19 Virus Pandemic in Chiang Mai

Danaikrit Inthurit

138-154

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Communication Etiquette for Thais’ Usage of Social Media

Kunakorn Kongjan, Nuntiya Doungphummes, Sirintorn Bhibulbhanuvat

155-175

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The Analysis of the Determinants that Affect Education Expenditure in Low Income Countries and Lower Middle Income Countries

Wisaruta Thongkamkaew, Anchana NaRanong, Athakrit Thepmongkol

176-191

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Digital Economy Policy in Thailand: Institutional Analysis on Intergovernmental Relations of the Governmental Agencies

Kiraphat Khianthongkul, Waranyoo Senasu, Jackrit Kamudhamas

192-205

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The Perception of Organization Justice and Social Responsibility in Dimension of Human Resources Affecting Organizational Citizenship Behavior: An Empirical Study of Cambodian Migrant Laborers, Chemical Fertilizer Industry in Thailand

Watthana Duangpaen, Wasutida Nurittamont

206-220

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Protests against the Extradition Law in Hong Kong with Alain Badiou's riots

Pasut Huailuek

221-229

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Symbolic Interaction Theory to Mascot Design Case study of the Faculty of Fine Art and Industrial Design RMUTI

Teparit Chaiyajan

230-251

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