Symbolic Interaction Theory to Mascot Design Case study of the Faculty of Fine Art and Industrial Design RMUTI

Abstract

The present study sought to shed some light on symbolic interactionism of human behavior through symbolic expressions displayed by social interactions. Such symbolic expressions were later used to create the posture through mascot designs in the hope that mascots can be further developed into souvenirs to represent a form of non-verbal communication. In respect of the symbolic interaction theory, the results indicated that human behavior played an important part in the society. Social interactions were performed through symbolic expressions in which every person could engage, such as wai, waving farewell, smiling, greeting and other forms of expressions. Concerning mascot designs based on symbolic interactionism and humans’ symbolic expressions, certain forms of behavioral expressions were selected to design nine mascot postures in compliance with the results of the analysis. Afterwards, the target organization’s mascots were commercially built on by the researcher to design souvenirs and which would be later presented through the media.