The Influence of Data Integration and Supply Chain Integration on Supply Chain Responsiveness of Automotive Parts Manufacturer at The Eastern Industrial Estate

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Muklunta Termsri


The objective of this research article are to assess the level opinions of the respondents’ company in the field of supply chain integration, data integration, and supply chain responsiveness of automotive parts manufacturers at The Eastern Industrial Estates and to analyze the influence of supply chain integration and Data Integration on supply chain responsiveness. Questionnaires are used as the research instrument. The samples are 247 automotive parts manufacturers at The Eastern Industrial states. The simple samples was used to collect data. The statistics used for analyzing the data were percentage, mean, standard deviation, and multiple linear regressions. The study results showed that the level of supply chain integration data integration and supply chain responsiveness was at high level. supply chain integration and data integration significantly influence with supply chain responsiveness at 0.05.



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