Survey of Information Signage in Community Tourism Destinations

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Aracha Krasae-in
Wandee Pinijvarasin
Pega Sanoamuang
Patiphol Yodsurang
Asadaporn Kiatthanawat

Abstract

The signage in tourist destinations has played important roles in many aspects including way finding, providing information, and being a physical element which create identity of the tourism destination. This research aimed to survey, categorize, and analyze the signage in situ in community tourism destinations administrated by the Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA. The empirical data were collected from nine communities, and analyzed based on the typology of existing signage using different criteria, including quality of cultural heritage, signage owners or sponsors, signage appearance, and conformity with surroundings. The findings from the survey have shown that the majority of the signage has been built and managed by community members, and thus may not necessarily conform with the environment of each community. The design of the signage were variety but the highest group from survey was design referred to social events. The research show that the need on improving signage management and providing related education for leaders of tourism communities.

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How to Cite
Krasae-in, A. ., Pinijvarasin, W. ., Sanoamuang, P. ., Yodsurang, P., & Kiatthanawat, A. . (2022). Survey of Information Signage in Community Tourism Destinations. Parichart Journal, Thaksin University, 35(4), 99–115. https://doi.org/10.55164/pactj.v35i4.254720
Section
บทความวิจัย (Research Articles)

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