Editorial

A Musical Analysis of Chandrahu Sam Chan for Sawsamsai Solo by Professor Udom Arunrattana

1-16

A Confirmatory Factor Analysis of Online Service Quality of Tourism Businesses in Phuket

17-34

The Transition of Ethnic Identity in Christian Ulak Lawoi of Lanta Island, Krabi Thailand after Tsunami Catastrophe in 2004

35-52

Evaluation of Satisfaction towards Internal Benchmarking among Staff of Aditayathorn Building Group at Mahidol University International College

53-69

Earnings Quality and Dividend of Listed Companies in the Energy and Utilities Sector

70-83

Online Consumer Behavior of Bachelor’s Degree Students at Universities in Songkhla Province

84-98

Survey of Information Signage in Community Tourism Destinations

99-115

The Development of Augmented Reality Application to Guide Tourists in Tourist Attractions in Sa Kamphaeng Yai Sanctuary at Utumpon Phisai District in Sisaket Province

116-131

The Influence of Digital Marketing Tools on the New-Age Customer Journey in Phuket

132-146

Environmental Problems: A Study of Language Using Strategies from Online Headlines

147-164

Resources Facilitating Information Sharing in Sweet Corn Supply Chain, Chiang Mai

165-182

The Effects of Destination Image on Revisiting Intention to East Asia of Thai Generation Y Independent Travelers

183-199

A Needs Survey of Learning Chinese: Nursing Profession in Phuket Province

200-216

The Relationship between Consumer Characteristics and Social Media Marketing Content Regarding Organic Vegetable Products: Evidence from Facebook Users in Bangkok, Thailand

217-238

Exploring English Grammar Learning Strategies in Online Learning Used by Thai University Students

239-257