Niche Tourism Marketing Strategies: Recreational Activities Tourism According to The Youth's Special Interests
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Abstract
This research is the study of recreational activities according to the preferences and special interests of youth. It aims to formulate guidelines for developing niche tourism marketing strategies for youth target groups. It is quantitative research. The data was collected by using questionnaires. The research population consisted of Thai youth with the age range from 15 to 24. The respondents were female students and male students. Most of them were with the age range from 19 to 20, with their income ranging from less than 5,000 to 10,000 baht. The top five recreational activities they enjoyed were food tasting, walking, photography, nature and environmental activities. and earning. The researcher has proposed a guideline for developing niche tourism marketing strategies for the youth target group. The unique features of the tour program for young tourists included 3 different styles: the nature touch tour program, an intimate tour program with local people, and bike tour program. The research results can be applied to concepts of niche tourism products and niche tourist markets. Niche tourism is a form of travel and tourism products that are tailored to meet the needs of a niche market or individual tourists with specific needs based on their interests. It is useful to clarify the demographic characteristics and choice of travel destinations for these tourists differently. This clearly affects the classification of tourists' behavior in niche tourism marketing.
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