Evaluation Research on the Project of Phuket City’s Physical Activity Model in Promoting Wellness Area
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Abstract
This qualitative evaluation research aimed to evaluate the relevance and appropriateness of contexts, inputs, processes, and products of the "Project of Phuket city’s physical activity model in promoting wellness area”. This project was implemented in three areas: 1) Patong Beach, 2) Phuket Old Town, and 3) Space on a university campus. Data were collected through focus group discussions, in-depth interviews, and brainstorming sessions with 29 key informants, including 10 staff and project managers, 10 local people, and 9 tourists. Content and narrative analysis were employed. The evaluation found that the design of public spaces and activities was consistent with the different local contexts of social capital, culture, and resources. Regarding the input aspect, it was noted that the architects with expertise responsible for designing the spaces were external to the community, while some project staff were locals. The project was implemented according to the readiness of local networks, including local administrative organizations, community networks, and educational institutions. In the process aspect, various tools and techniques were used, including a city lab, a walking tool linking routes to cultural capital, and public space designing integrated local beliefs. Project outputs demonstrated the achievement of the set indicators. Activities of physical activity promotion were expanded by linking to the local people and tourists. The promotion of public spaces to increase physical activity is a consistent and appropriate strategy for developing Phuket into a healthy city.
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