Kue Da Ji No: Intercultural Communication in the Chinese Market Community of the Old Town, Pattani Province
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Abstract
This research article is part of the study titled “Contemporary Folktale Innovation in the Three Southern Border Cultures,” supported by the Office of Thailand Science Research and Innovation. The research aimed to examine intercultural communication within the Chinese Market Community of Pattani Old Town, with the goal of informing the development of contemporary folktales. Employing qualitative research methods, data were collected from community representatives, academics, creative practitioners, and local wisdom holders through purposive sampling. Semi-structured interviews and focus group discussions were conducted, and the data were analyzed using descriptive and interpretive approaches. The findings revealed five key factors that contribute to effective intercultural communication: 1) situational and cultural context, where relationships among ethnically diverse members are shaped through daily interactions, especially in trade, occupations, and shared economic spaces; 2) languages used, including Thai, Malay, English, Chinese, and Hindi in both written and spoken forms, which help bridge identities and foster mutual understanding; 3) beliefs, particularly the role of shared spiritual values in connecting people across different religions and cultures; 4) symbols such as traditional clothing, architecture, and local folk games, which reflect and reinforce cultural identity; and 5) social etiquette, wherein community members maintain their cultural uniqueness while showing openness and respect toward other cultures, positively enhancing intercultural relations.
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