Guidelines for the Development of Academic Performance to Sustainable Social Enterprise

Abstract

The research had three objectives: (1) to study the opportunity and desire of audience members of staged plays at present, (2) to investigate television dramas which were possible for theatre production, and (3) to examine the co-producers and stakeholders in developing staged plays to become sustainable social enterprise. The research was qualitative, using in-depth interviews with 21 persons; 13 audience members, two co-producers, four sponsors, one specialist for social enterprise, and one expert of performing arts management.

The results showed that giving a new opportunity for audience members about the academic performance, the show must focus on bringing in technology like social media as part of the show to help in presenting something new. It also reduced the cost of production. Regarding good television plays adapted for stage play, most informants considered that they could be adapted for stage plays by making the content compact and easy to understand, presenting a useful narrative perspective, providing knowledge and insights to the audience members. In addition, guidelines for the transformation of academic performance to sustainable social enterprise, drama must focus on creating dramatic theaters that could be accessed by all groups of audience members. The content of the drama presented issues that reflected the society, leading to the solution of social problems. With the cooperation of the people, this was to generate income for the community, co-producers and stakeholders who were parts of the sustainable activities.