Employee Engagement of Commercial Banks Operating in the North of Thailand

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Picha Wisitpanit
Worapong Janyangyuen


The purposes of this research were to study the factors influencing and to construct model of employee engagement of commercial banks operating in the north of Thailand. The study was divided into 2 methods: qualitative research by in - depth interview of managers of commercial banks from 28 samples, and quantitative research by questionnaires from 579 samples, initially using analytical statistics, factor and linear regression analyses.

The result of study found that (1) the factors influencing to employee engagement of commercial banks in the North of Thailand were job independence, job support, salary, motivation, maintenance factors, job satisfaction, and trust., and (2) employee engagement models of commercial banks operating in the north of Thailand were mainly influenced by trust and job satisfaction.


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Wisitpanit, P., & Janyangyuen, W. (2020). Employee Engagement of Commercial Banks Operating in the North of Thailand. Ph.D. In Social Sciences Journal, 10(1), 118–132. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/133108
Research Article


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