Employee Engagement of Commercial Banks Operating in the North of Thailand
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Abstract
The purposes of this research were to study the factors influencing and to construct model of employee engagement of commercial banks operating in the north of Thailand. The study was divided into 2 methods: qualitative research by in - depth interview of managers of commercial banks from 28 samples, and quantitative research by questionnaires from 579 samples, initially using analytical statistics, factor and linear regression analyses.
The result of study found that (1) the factors influencing to employee engagement of commercial banks in the North of Thailand were job independence, job support, salary, motivation, maintenance factors, job satisfaction, and trust., and (2) employee engagement models of commercial banks operating in the north of Thailand were mainly influenced by trust and job satisfaction.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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