Published: 2020-04-27

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Academic Article

Synthesis of Researches on Building Business Cognitive Ability of New Generation Entrepreneurs for the Success of Business Performance in Thailand 4.0 Context

Wilai Phungphola, Viroj Jadesadalugb

1-14

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Research Article

Market Adjustment Strategies to Support Marketing 4.0 of Thai Desserts in Nonthaburi Province

Janiipa Kungim, Bulanchai Smathanares, Suraphong Wacharajit, Rattakorn Rattakorn

15-29

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Orphan Works

Tawan Detpiratmongkol, Sumalee Wongwitit, Thamanoon Phitayaphorn, Suchart Thammapitagkul

30-42

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A Model of Quality Cycle on Administration of Schools Under the Bangkok Primary Education Service Area Office

Chonmanee Silanookit, Amnuay Thongprong, Rangsan Maneelek, Suwat Viwattananon

43-58

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The Problem of the Standards of the Administrative Procedure Act B. E. 2539: Case Study of Exceptions, Procedures and Time for Appeal or Dispute to be in Accordance with The Specific Laws

Sitidach Paparsanon, Egkapong Sarnnoi

59-69

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Causal Factors Influencing Academic Administrative Effectiveness of Educational Opportunity Expansion Schools in Northeast

Chuchat Hongkhao, Somkid Sroinam, Phoom Praraksa

70-86

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Applicability of New Public Management Principles in Management of the Ministry of Foreign Affairs: An Analysis of Passport Servicing

Nattakan Samranjit, Amnuay Boonratmaitree, Hhakuan Choopen, Raschada Jiwalai

87-103

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An Analysis of a Tax Structure Appropriate for the Economic Development of Thailand

Benchawanaree Chodchaungnirun

104-117

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Employee Engagement of Commercial Banks Operating in the North of Thailand

Picha Wisitpanit, Worapong Janyangyuen

118-132

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The Effect of Driving Factor to Intention to Use Augmented Reality Application for Data Supporting in Sales Promotion the Non-Performing Asset of Financial Institutions in Thailand

Poonsak Poolmuangrat, Prayong Meechaisue, Supasith Charuphathiran, Norapon Jinandech

133-149

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Use Behaviors, Quality, and Acceptance of Open Educational Resources for Supporting Pre-degree Students’ Learning in an Academic Marketplace University

Paiboon Saengsuk, Yotravee Waythongkhum, Veera Thaipanich

150-163

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Coercive Legal Measures for Enforcing the Treatment of Psychiatric Patients

Sirasit Choorod, Kijbodi Kongbenjapunch, Possawat Kanoknark, Sumate Roykulcharoen

164-178

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The Development of Training Program for Improving Efficiency of Quality Management System Utilized by Head of Academic Department in Secondary School

Suwat Viwattananon, Punya Sirichot

179-196

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Developing Brand Resonance Based on the Value of Customer Relationships and Virtual Co-creation in the Context of the Mobile Phone Network service Providers: ABC Company Limited

Dolaya Chaturongakul, Rapepun Piriyakul, Chuta Thianthai

197-210

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Push and Pull Factors in Ecotourism by Community-Based In the Northern Area of Thailand

Sarintorn Chaiyarat, Soibuppha Sartmool, Suttipong Suwannasatit

211-224

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Causal Models of Loyalty of Government Banks’ Customers

Sarin Khuntiwattanakul, Amara Rattakorn, Nak Gulid

225-242

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The Relative of Quality of Service, Value-added Innovation and Electronic Marketing Influencing that Affect the Performance of Small Hotel and Guest Houses in Thailand

Atirat Rattanasreat, Buraporn Kumboon

243-254

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The Structural Equation Model of Factors Effecting Customer Behavior of Spa Service in Bangkok Metropolis

Chanikant Treewai, Prayong Meejaisue, Montree Piriyakul, Thasana Boonkwan

255-267

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Leadership Style Affecting to Bank Employee Satisfaction in Thailand

Pattarraporn Tuekkao, Worapong Janyangyuen

268-281

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Causal Relationship of Factors Influencing Financial Management Capability of Small and Medium Enterprises: A Case Study of Agricultural Machinery Business in Thailand

Raden Tanpracha, Phongthep Srisopachit, Natcha Krimjai, Chanidapa Deesukanan

282-296

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