Customer Satisfaction with the Service of Local Government for the Fiscal Year 2017 In the Area Samutprakarn, Rayong and Chai Nat Provinces
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Abstract
The research design is based on survey method which refer to such objectives are as following (1) to examine the level of service recipients satisfaction towards the quality of service provided by local government organizations; (2) to compare the level satisfaction of the service recipients towards the quality of service provided by local administration organizations between Samutprakarn, Rayong and Chainat provinces. The survey data were collected from 31 local government offices in Samutprakarn, Rayong and Chainat provinces. The quantitative research method was applied service quality classified into four point of views are as 1). Service processes, 2). Service channels, 3). Service staff and 4). Service facilities. Questionnaires were used as the research tool for collecting the primary data. The data was analysis by using descriptive statistics such as percentage (%), frequency, mean (), standard deviation and inference statistics such as t-test and One-Way ANOVA.
As of the holistic study results shown the degree of service recipients satisfaction at highest level ( = 4.79, SD = 0.62) or 95.69 percent. Considering in each dimension found that service facilities has an average degree of satisfaction at the highest level (
= 4.79, SD = 0.63) or 95.85 percent; following by service processes (
= 4.79, SD = 0.63) or 95.70%. In service staff or servicers shown the degree of satisfaction as high level (
= 4.78, SD = 0.63), or 95.68 percent and service channels as highest level of satisfaction (
= 4.78, SD = 0.59), or 95.53 percent.
Finally, a comparative study of service recipients’ satisfaction level towards the quality of service provided by local government organizations are differently between Samutprakarn and Rayong provinces. In Chai Nat, service recipients are satisfied in various aspects non difference at 0.05 statistic significant level.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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