The Competitive Advantage Strategies of Small and Medium Sized Hotels in Bangkok

Main Article Content

Bulanchai Smathanares
Chayoot Wana
Surapong Vatcharajit

Abstract

The objectives of this research were to: (1) Study business management factors of small and medium sized hotels in Bangkok (2) Study business competitive advantage strategies factors of small and medium sized hotels in Bangkok (3) Analyze the influence of business management on business competitive advantage strategies factors of small and medium sized hotels in Bangkok and (4) Study strategies for business competitive advantage strategies of small and medium sized hotels in Bangkok. The research methodology was based on quantitative model. Simple size of 540 the hotel management were sampling. Tools used for the research were questionnaire with 0.975 confidence level. Descriptive statistics used in data analysis were mean, standard deviation and inferential statistics of stepwise multiple regression analysis.


The results of this research revealed : (1) the means of the business management factors of small and medium sized hotels in Bangkok was at high level (gif.latex?\bar{X} = 3.99, SD =.58) (2) the means of business competitive advantage strategies factors of small and medium sized hotels in Bangkok was at high level (gif.latex?\bar{X} = 4.11, SD =.65) (3) the business management factors that affected business competitive advantage of small and medium sized hotels in Bangkok of four aspects: the differentiate was marketing business management factors with highest value of 0.4142, the quick response was marketing business management factor with highest value of 0.3797, the cost leadership was finance business management factor with highest value of 0.3213 and the employee potential was marketing business management factor with highest value of 0.3759 and (4) business competitive advantage strategies of small and medium sized hotels consisted of 4 key strategies include strategy differentiate, quick response, cost leadership, and employee potential.

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How to Cite
Smathanares, B., Wana, C., & Vatcharajit, S. (2019). The Competitive Advantage Strategies of Small and Medium Sized Hotels in Bangkok. Ph.D. ocial ciences ournal, 9(3), 584-598. etrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/141127
Section
Research Article

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