Main Article Content
This research aimed to study the readiness of technology, characteristics, perception, innovation and intention to use QR code, and the perception of innovation as a link between technology readiness and the intention of users to use QR code in the lower north region. The quantitative research was conducted by questionnaires from the sample group. Descriptive statistics were used to analyze mean, percentage, standard deviation and inferential statistics. The structural equation model (SEM) was analyzed with AMOS program. The qualitative research was conducted by interviews the users, scholars and those involved in the use of QR Code in the lower north region.
The quantitative research revealed that the first hypothesis, technology readiness had a statistically significant positive influence on the perceived innovation characteristics. Path coefficient was 0.278 (β = 0.278, t = 8.064, p < 0.001). For the second hypothesis, empirical data did not support that technology readiness influenced the usage intention. Path coefficient was 0.023 (β = 0.023, t = 0.589) . And the third hypothesis, the perceived innovation characteristics had a statistically significant influence on the usage intention. The path coefficient was 1.140 (β= 1.140, t = 8.811, p <0.001). The qualitative findings from in-depth interviews were consistent with the first and second hypothesizes, but were inconsistent with the second hypothesis.
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