The Effects of Customer Satisfaction and Antecedents on the Customer Loyalty of Low-Cost Airline Customers in Thailand

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Pongtep Phudetch
Worrapon Wangkananon


This research aims to Find the model for the development of raw material suppliers in the textile and garment industry in Thailand. And propose strategies to increase operational efficiency. There is a mixed-oriented research model. By quantitative analysis first. With the use of questionnaires with the sample group, namely, administrators and supervisors. Working in the procurement of 400 textile and garment factories in Thailand from 4,133 establishments analyzing data with structural equations And then analyze the qualitative data to explain the results from quantitative analysis with group discussion.

The results of the data analysis showed that the model was consistent with the empirical data in a good manner. With the chi square 168 value (df = 85), p-value 0.051 and RMSEA 0.027. The development factor of the raw material supplier has both direct and indirect influence on the operational efficiency. By passing on the supplier relationship factor to the buyer Which is consistent with the results of qualitative analysis by group discussion The proposed strategy is divided into two parts: (1) Development. The supplier must establish raw materials cooperation. With strict quality control of raw materials And control raw material costs to be competitive (2) Building relationships between suppliers and buyers Must integrate cooperation to meet the needs of customers together.


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Phudetch, P., & Wangkananon, W. (2019). The Effects of Customer Satisfaction and Antecedents on the Customer Loyalty of Low-Cost Airline Customers in Thailand. Ph.D. ocial ciences ournal, 9(3), 646-659. etrieved from
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