The Development of Agility Potential of Enterprises for Cost Reduction and Responsiveness in Creating Sustainable Competitive Advantage
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Abstract
In this research, the development of potential of entrepreneurs of leather footwear industry manufacturers for export from the Kingdom of Thailand (Thailand), making the organization to be flexible, by raising the level of production potential to gain agile capabilities, reduce cost, be able to respond to the market and network and raise sustainable competitive advantage. In this research, the researcher employed mixed-methods research approach, quantitative and qualitative research methods. For the quantitative phase of research, the researcher used questionnaire to a sample of 250 export manufacturers of leather footwear from the data of Textile Industry Policy Research and Information Service Department . In the qualitative phase of research, the researcher carried out individual in-depth interviews with key informants who are executives from 16 footwear manufacturers for export.
Findings are as follows: Organizational flexibility, manufacturing potential raising, agility capabilities, reduction of cost, responsiveness to the market and network and sustainable competitive advantage exhibited relationships between variables clearly in consonance with the guidelines of the Footwear Export (FE) Agility Enterprise model.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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