The Influence Factors Affecting of Balanced Competitive Advantage of Roasted Coffee Business in Thailand

Main Article Content

Chatsayan Thanunjirachote
Phongthep Srisopachit
Natcha Krimjai
Chanidapa Deesukanan

Abstract

This research aimed to; (1) study the overall influences, direct and indirect influences of causal factors affecting balanced competitive advantage of roasted coffee business in Thailand and (2) verify the consistency of the causal model with the empirical data by collecting 1,150 samples from the sample group. Data were collected by questionnaire with reliability of 0.889. The data was analyzed by technical analysis using Amos software and Structural Equation Model (SEM).


The results of the research showed that: The factor that had direct influence on balanced competitive advantage of roasted coffee business in Thailand was the basic resource with the total influence of 0.468, being direct influence of 0.327 and indirect influence of 0.141, followed by the business transformation factor with the influence of 0.402 which all was direct influence and working system factor with the influence of 0.391 where direct influence was 0.245 and indirect influence through business transformation of 0.145, statistically significant at 0.01 level. After software package processing performed, it was found that the consistency of the structural equation model was related. All criteria indicated above the benchmark, namely, Chi-square = 52.814, p-value = 0.701, GFI = 0.980, AGFI = 0.970, CFI = 1.000, RMSEA = 0.000 and RMR = 0.017. It can be concluded that the results of this analysis are consistent with the empirical data.

Downloads

Download data is not yet available.

Article Details

How to Cite
Thanunjirachote, C., Srisopachit, P., Krimjai, N., & Deesukanan, C. (2021). The Influence Factors Affecting of Balanced Competitive Advantage of Roasted Coffee Business in Thailand. Ph.D. In Social Sciences Journal, 11(1), 52-65. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/186924
Section
Research Article

References

Ahmed, Z. U., Julian, C. C., Mohamad, O., & Tooksoon, P. (2012). The empirical link between resources, networks and export marketing performance and the implications for developing countries. Journal of Transnational Management, 17(1), 63-88.

Almor, T., & Hashai, N. (2004). The competitive advantage and strategic configuration of knowledge-intensive, small-and medium-sized multinationals: A modified resource based view. Journal of International Management, 10(4), 479-500.

Alter, S. (2013). Work system theory: Overview of core concepts, extensions, and challenges for the future. Journal of the Association for Information Systems, 14(2), 72-121.

Amit, R., & Schoemaker, P. J. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14(1), 33-46.

Barney, J. B. (2012). Purchasing, supply chain management and sustained competitive advantage: The relevance of resource based theory. Journal of Supply Chain Management, 48(2), 3-6.

Besson, P., & Rowe, F. (2012).Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions. Journal of Strategic Information Systems, 21(2), 103-124.

Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891-2902.

Chong, A. Y. L. (2013). A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption. Expert Systems with Applications, 40(4), 1240-1247.

Crook, T. R., Todd, S. Y., Combs, J. G., Woehr, D. J., & Ketchen Jr., D. J. (2011). Does human capital matter?: A meta-analysis of the relationship between human capital and firm performance. Journal of Applied Psychology, 96(3), 443-456.

Davidson, A. (2013). Business model for an era of innovation glut. Ivey Business Journal, 77(4), 1-4.

Delgado, M., Porter, M. E., & Stern, S. (2014). Clusters, convergence, and economic performance. Research Policy, 43(10), 1785-1799.

Department of Trade Negotiations. (2018). Domestic coffee demand. Retrieved from https://mgronline.com/business/detail/9620000008859 [In Thai]

Department of Business Development. (2018). Wholesale business of coffee, tea, cocoa. Retrieved from https://www.dbd.go.th/download/document_file/Statisic/2559/T26/T26_201612.pdf [In Thai]

Field, A. (Ed.). (2005). Discovering statistics using SPSS (2nd ed.). Sage.

Forsman, S. (2004). How do small rural food-processing firms compete?: A resource-based approach to competitive strategies. Doctoral dissertation, University of Helsinki, Helsinki, Finland.

Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Pearson.

Gomez, R., Semansky, M., & Isakov, A. (2014). Small Business and the City: Transformative Potential of Small-scale Entrepreneurship. University of Toronto Press.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. Prentice Hall.

Hannula, M. (2002). Total productivity measurement based on partial productivity ratios. International Journal of Production Economics, 78(1), 57-65.

Jackson, S. E., & Joshi, A. (2003). Diversity in social context: A multi-attribute, multi-level analysis of team diversity and performance in a sales organization. Journal of Organizational Behavior, 25(6), 675-702.

Johannsen, F., & Fill, H. G. (2014). Codification of knowledge in business process improvement projects. Retrieved from https://eprints.cs.univie.ac.at/4071/1/Johannsen_Fill_Codification_of_Knowledge_in_Business_Process_Improvement_Projects_ECIS_2014.pdf

Kaplan, R. S., & Norton, D. P. (2006). How to implement a new strategy without disrupting your organization. Harvard Business Review, 84(3), 100-109.

Kasikorn Research Center. (2018). Coffee shop business How to manage it to the next day. Retrieved from https://kasikornbank.com/th/business/sme/KSMEKnowledge/article/KSMEAnalysis/Documents/Coffee-Shop-Management.pdf [In Thai]

Kim, C., Song, J., & Nerkar, A. (2012). Learning and innovation: Exploitation and explorationtrade-offs. Journal of Business Research, 65(8), 1189-1194.

Kohtamäki, M., Kraus, S., Mäkelä, M., & Rönkkö, M. (2012). The role of personnel commitment to strategy implementation and organisational learning within the relationship between strategic planning and company performance. International Journal of Entrepreneurial Behavior & Research, 18(2), 159-178.

Kraaijenbrink, J., Spender J.-C., & Groen, A. J. (2010). The resource-based view: A review and assessment of its critiques. Journal of Management, 36(1), 349-372.

López-Nicolás, C., & Meroño-Cerdán, Á. L. (2011). Strategic knowledge management, innovation and performance. International Journal of Information Management, 31(6), 502-509.

Ministry of Agriculture and Cooperatives. (2018). Revenue generation for coffee growers. cocoa. Retrieved from https://www.kehakaset.com/newsactivities_details.php?view_item=369 [In Thai]

Onsaat, N. (2019). Coffee strategy 2017-2021. Retrieved from https://www.moac.go.th/newspreview-411991791319 [In Thai]

Phasuk, W. (2014). Market orientation and learning orientation in improving innovativeness and organizational performance of medium sized industrial business. Doctoral dissertation, National Institute of Development Administration.

Postma, T. J., & Zwart, P. S. (2015). Strategic research and performance of SMEs. Journal of Small Business Strategy, 12(2), 52-64.

Quick MBA. (2010). Competitive advantage: Strategic management. Retrieved from http://www.quickmba.com/strategy/competitive-advantage

Sirmon, D. G., Hitt, M. A., Ireland, R. D., & Gilbert, B. A. (2011). Resource orchestration to create competitive advantage breadth, depth, and life cycle effects. Journal of Management, 37(5), 1390-1412.

Storbacka, K., Windahl, C., Nenonen, S., & Salonen, A. (2013). Solution business models: Transformation along four continua. Industrial Marketing Management, 42(5), 705-716.

Talib, F., Rahman, Z., & Qureshi, M. N. (2013), An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies. International Journal of Quality & Reliability Management, 30(3), 280-318.

Yaemkong, S. (2012). Antecedents and consequences of customer relationship management capability of hotels industry in Thailand. Doctoral dissertation in business management, Sripatum University. [In Thai]

Yang, M. G. M., Hong, P., & Modi, S. B. (2011). Impact of lean manufacturing and environmental management on business performance: An empirical study manufacturing firms. International Journal of Production Economics, 129(2), 251-261.