The Methods of Creating Shared Value (CSV) Influencing to Image, Reputation, and Community Acceptance within Mab Ta Phut, Rayong Province

Main Article Content

Pongpanot Jaiya
Nucharee Pakasat


The purposes of this article research were ( 1) to study the guidelines for creating shared value (CSV) with society of the business organization and communities in the area of Map Ta Phut, Rayong province, and (2) to study the activities of business organization for creating shared value (CSV) with society affecting the image, reputation, and acceptance of the communities by means of integrating research by initially using the qualitative research through semi-structured interview with 15 key informants, and using quantitative research through questionnaire. Group sampling consisting of 459 samples. The statistics used were the Descriptive Statistic, namely frequency, percentage, mean and standard deviation; and the Inferential statistics.

The research findings found that (1) the methods of creating shared value (CSV) influencing image, reputation, and community acceptance within Mab Ta Phut, Rayong province were all in high level, and (2) factor of creating shared value with society influencing image, reputation and community acceptance ,the research findings revealed the analysis of multiple regression with .05 significant level, the factor of participation within community, the factor of environment and safety of community, the factor of economy promotion and employment, the factor of healthcare influenced sustainably to image, reputation and community acceptance with regression coefficients of 0.382, 0.250, 0.201 and 0.136 respectively. The factor of education and youth development did not influence to image, reputation and community acceptance. with regression coefficients of 0.004. Also it was found that organization should improve each activity for efficient working. Strategy, work plan, work follow up process should be reviewed. Determination of demand should be set, and expansion should be made to its surrounding community for the real implementation.


Download data is not yet available.

Article Details

How to Cite
Jaiya, P., & Pakasat, N. (2021). The Methods of Creating Shared Value (CSV) Influencing to Image, Reputation, and Community Acceptance within Mab Ta Phut, Rayong Province. Ph.D. In Social Sciences Journal, 11(2), 469–479. Retrieved from
Research Article


Budsabasri, P. (2012). Strategies for community relations activities of Eastern Water Resources Development and Management Public Company Limited. Master’s Independent Study of Marketing Communication, University of the Thai Chamber of Commerce. [In Thai]

Hoek, M. (2017). CSV and the SDGs-creating shared value meets the sustainable development goals. Retrieved from

Kreckova, Z. (2015). Corporate response to concept of shared value. European Scientific Journal, 11(22), 1857-7881.

Porter, M. E., & Kramer, M. R. (2011). Creating shared value: How to reinvent capitalism and unleash a wave of innovation and growth. Harvard Business Review, 89(1/2), 62-77.

Puksawadde, A. (2013). Public relations for image building. Chulalongkorn University Press. [In Thai]

Sustainable Capital Market Development. (2009). The meaning of social responsibility. Retrieved from [In Thai]

Tejagupta, C., Ponoy, W., Rungpatchim, C., & Laoharatanun, O. (2013). Development of knowledge and information for family education through electronic media: Family and sufficiency. Sukhothai Thammathirat Open University Press. [In Thai]

The Securities and Exchange Commission. (2017). CSR for business. Retrieved from [In Thai]

Thonglard, B., Intakhan, P., & Busaba, B. (2016). Guidelines for improving the sustainable business according to sufficiency economy philosophy of SMEs in Lampang, Lumphun, and Chiang Mai. Journal of the Association of Researchers, 21(1), 74-87. [In Thai]

Yodprudtikan, P. (2014). CSV social business strategy. Retrieved from [In Thai]