The Development of Creative Stimulus Program for Enhancing Service Staff’s Potential in Thai Telecommunication Business
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Abstract
The research objective was for the development of creative stimulus program for enhancing service staff’s potential in Thai telecommunication business. The researcher integrates research techniques, documents, and synthesis and utilize focus group research techniques and in-depth interviews of 17 qualified experts together with creative stimulus program for enhancing service staff’s potential in Thai telecommunication business, creative stimulus program guide set, creative impulse strengthening assessment form on experimental and controlled groups, program participants reaction assessment form on experimental group and controlled groups, creative stimulus skills assessment form on experimental group both before and after participating in the program.
The results showed that there is a very good level of conformity between the development of such programs and the creative stimulus objectives. And the researcher has applied the systematic concept to the design and details of each step of the program. These include inputs, processes, outputs, and outcomes. Service staff’s potential in Thai telecommunication were able to apply creative thinking skills to work activities effectively, be service employees with full potential and with the ability to work.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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