Knowledge Exploration and Exploitation for Micro SMS in Upper Northern Thailand
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Abstract
This research aims to study customer co-creation’s knowledge, inherited knowledge, social network knowledge and the knowledge management model effecting micro-SME in upper northern Thailand. The participants are all micro-SME from 9 provinces in upper northern Thailand. The first three provinces were Chiang Mai, Chiang Rai, and Phrae by proportional allocation sample and purposive sampling in 280 entrepreneurs. The researcher uses descriptive statistics to describe the characteristics of the population and inferential statistical analysis of structural equation models.
The result of standard Fit index analysis is Chi-Square/df = 2.039, p-value = 0.000, RMR = 0.036, RMSEA = 0.059, GFI = 0.915 and CFI = 0.946 which is considered that empirical variables is suitable factor. The result of the test on factors that effect to dependent variable factor at significant level are (1) Customer co-creation’s knowledge effects to knowledge absorption factor at 0.243. (2) Inherited knowledge effects to knowledge absorption factor at 0.097. (3) Social network knowledge effects to knowledge absorption factor at 0.606. (4) Social network knowledge effects to knowledge utility at 0.415. (5) knowledge absorption factor effects to knowledge utilization at 0.405 and (6) Knowledge utilization effects to firm performance at 0.415.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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