Creative Innovation Management to Excellence in Innovation and Organizational Performance Education Context: Private Hospital Business in Thailand
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Abstract
This research article aims to study the meaning and components of creative innovation management of private hospitals to excellence in innovation and the performance of organizations. By using phenomenological methods in pursuit of knowledge of the truth by studying the phenomenon and life experience of those who experience that situation directly with in-depth interviews and non-invasive observation with private hospital administrators in Thailand that have been certified for international quality standards for the treatment of 6 locations. By interviewing 1 executive each.
The results show that: creative innovation management is the organization’s overall management capability. In creating and changing the concepts of creating new things for innovation in which elements of creative innovation management are important. Consists of Proactive change, Learning continuously, Creative connection, and Technology integration.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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