Strategic Adaptation for Business Management During the Pandemic of COVID-19
Main Article Content
Abstract
The purpose of this academic article is to study strategic adaptation for business management during the COVID-19 pandemic. Data was analyzed using data from the Miracle Company. International Technology Co., Ltd. or MIT by implementing management guidelines according to the criteria of the National Quality Award (TQA), assessed by 7 criteria: (1) Organizational Leadership (2) Strategic Planning (3) Customer Focus (4) Measurement Analysis and knowledge management, (5) people focus, (6) operations focus, and (7) results.
The results of the analysis revealed that during the pandemic of covid-19. MIT has a good leading in the company. The executive has explained and made a good understanding statement to all personnel and customers on their terms with the strict protocols under the social distancing and responsibilities due to covid-19 epidemic control measures. MIT has created business strategy and make an adaptation towards the pandemic of covid-19 and MIT opened up for customer suggestions. MIT has business performance appraisal and analysis to make an adaptation on every process and protocol continuously. All MIT personnel had a strong bond with the company. With the precise processing, clarity and accuracy created the efficiency of the operation. MIT has been certified and awarded on safety and business management and gained trusted from customers. Also gained trust from all personnel who fully contributed to the company. With the right understanding and directions, MIT can run business efficiently even during to the Covid-19 outbreak situation with no infection in the company. Also making a profit and still competing with other companies.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
References
Booranaphan, W. (2007). A study of human resource success factor from national quality award recipient: Malcolm Baldrige National Quality Award and Thailand Quality Award. Master’s Independent Study of Science, Thammasat University. [In Thai]
Miracle International Technology Co., Ltd. (2023). MIT Calibration Scope. Retrieved from http://www.mit.in.th [In Thai]
Thailand Productivity Institute. (2021). TQA criteria for performance excellence framework 2022-2023. Author. [In Thai]
Thailand Quality Award. (2023). Criteria for the national quality award for operational excellence. Retrieved from https://www.tqa.or.th/th/tqa-criteria [In Thai]
Wanichwasin, S. (2019). Moving toward high performance organization of the office of NBTC through Thailand Quality Award: TQA. NBTC Journal, 3(3), 194-217. [In Thai]